Freelancer profile translated to English.
Back to original languageAbout Adam
Adam Garant | Expert Tracking, Analytics & CRO 📊
🚀 Data Architect: GTM Web & Server-Side
🎨 UX Analytics: Contentsquare & Microsoft Clarity Specialist
🎯 Focus: Reliable Decisions & Conversion Optimization (CRO)
Managing your campaigns without understanding user behavior is like driving in the fog. 📈 Knowing where your traffic comes from is one thing, understanding why your visitors aren't buying is another. My role? Reconciling technical reliability (tracking) with behavioral analysis (UX) to maximize your ROI.
🛠️ My Key Expertise:
⚙️ 1. Tracking & Infrastructure (GTM & Server-Side)
• Deployment of GTM containers (Web/Mobile) & E-commerce tracking plans.
• Server-Side Tracking: Data reliability, ITP bypass & SEO speed gain.
• Conversion API configuration (Meta CAPI, Google Ads Enhanced Conversions).
🎨 2. UX Analytics & Conversion (CRO)
• Contentsquare & Microsoft Clarity Expertise: Journey analysis (heatmaps, sessions).
• Irritant Tracking: Identification of dead clicks, rage loops, and tunnel drop-offs.
• Concrete A/B testing recommendations based on data.
🔍 3. Data Audit & Governance
• Comprehensive GA4 / GTM Audit: Elimination of duplicates and data loss.
• GDPR & Consent Mode v2: Strict tracking compliance.
📊 4. Data Visualization
• Business-oriented decision-making dashboards on Power BI and Looker Studio.
• Centralization of sources (Analytics, CRM, Ads) for clear management.
Why work with me? 🤝
✔ Unique Dual Expertise: I configure tracking (GTM) AND analyze UX (Contentsquare/Clarity) to boost your sales.
✔ Transparency & ROI: 100% documented tracking, focus on generated value, not just clicks.
Tired of doubting your numbers or seeing your visitors leave without understanding why?
👉 Let's discuss your project for a diagnosis of your ecosystem.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- H&LP BUSINESS
On Malt
Training: Behavioral Analysis & Digital PerformanceCONSULTING AND AUDITSApril 2026 - April 2026Before the session, I conducted an in-depth technical and usability (UX) audit of the client's website. This allowed me to identify concrete improvement opportunities, including:Analysis of abandonment rates on strategic pages.Detection of major UX friction points (dead clicks, navigation errors).Verification of tracking event configuration.Actions Practically Taken (3.5-hour tailor-made training program):I designed and led an operational and immersive training session on Teams, structured in two parts applied directly to the client's actual account:**Google Analytics 4 Module (2 hours)**: Complete interface familiarization, exploration of key reports, identification of high-performing pages, and modeling of user drop-off points in the conversion funnel.**Microsoft Clarity Module (1.5 hours)**: Learning qualitative analysis. Heatmap analysis, user session recording review, and diagnosis of interface blind spots.Results Obtained & Deliverables Included:Deliverables:Design and delivery of a comprehensive summary PDF training support and a checklist of priority actions (CRO Roadmap) to correct the friction points identified during the audit.Result:Employee fully autonomous from the end of the session to manage data tracking, interpret user behaviors, and propose concrete business optimizations. - Hager GroupCustomer Experience AnalystENERGY AND UTILITIESJanuary 2024 - Today (2 years and 7 months)International company specializing in electrical solutions for residential and commercial buildings.UX & Behavioral Analysis (ContentSquare)User journey analysis: identification of key friction points (hesitations, attention loss, unseen areas).Behavioral studies on product pages and funnels: understanding UX blockages and prioritizing actions.Before/after comparison of optimizations (A/B tests or design evolutions) to measure real impact.Production of actionable insights for Product Owners and business teams (explaining causes + concrete recommendations).Monitoring digital engagement (scroll, attention, conversion, rage clicks). Contribution to UX decisions through structured, business-oriented analyses.Data Analysis & Management (Power BI + GA4)Creation of a comprehensive webCSAT dashboard: trends, verbatim feedback, alerts, insights.Design of an e-commerce dashboard (traffic, conversion, funnels, devices). Construction of a MyHager dashboard (adoption, usage, performance).Implementation of project monitoring dashboards (management, progress, resources).Leveraging GA4 to enrich UX and product data analyses.Extraction, processing, and synthesis of multi-source data (CS + BI + GA4 + Algolia).Digital Optimization & ActivationImplementation and optimization of Sleeknote experiences (pop-ups).Configuration and monitoring via Google Tag Manager (events, triggers, tags). Participation in functional scoping and prioritization of CX needs.Agile Methodology WorkProject tracking via Microsoft Planner, team weekly meetings, sprint management (Klaxoon).Coordination with Program Increments (PI) in collaboration with the Digital Factory (developers + Product Owners).
- Pop FranceDigital Project Assistant ManagerE-COMMERCEJanuary 2023 - December 2023 (11 months)FrancePandacola and ObjetRama, French leaders in personalized products for professionals.Shop Management via the Magento CMS.Complete implementation of Matomo via Google Tag Manager.Co-management of acquisition campaigns via Google Ads, Bing Ads, Criteo.Website Animation for ObjetRama.Reporting of various KPIs via Matomo, Google Analytics.
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Education
- Master TEMANEOMA Business School2026
Certifications
- Contentsquare Experience Analytics Advanced CertificationContentsquare2026