Freelancer profile translated to English.

Description

📊 Consultant Analytics & Data Marketing | Optimization and Data Structuring

Hello,

With over 6 years of experience in digital marketing, including 3.5 years in an agency for international companies, I now help businesses optimize their digital strategy through structuring and leveraging their data.

🔍 My expertise:

- **Analytics Audit & Structuring**: Implementation and optimization of tracking tools (GA4, Piwik, AT-Internet, Adobe Analytics)

- **Tag Management & Implementation**: GTM, Tealium, Adobe Launch

- **Performance Management & Dashboards**: KPI definition, dashboard creation (Looker Studio, Power BI)

- **GDPR Support**: CMP configuration (Axeptio, Didomi, Onetrust)

- **Marketing Analysis and Optimization**: A/B testing, multi-touch analysis, acquisition campaign management (SEA, SEO, SMA, CRM)

🎯 My goal? To help companies structure their analytics stack, measure the impact of each digital action, and optimize their marketing strategy using data.

📩 Let's discuss your challenges!

Industry field of expertise

Languages

French
Native or bilingual
English
Basic

Workplace preferences

Can work on-site

Paris (up to 10km), Toulouse (up to 10km)

Agence DIGITAG
Acquisition Consultant
July 2022 - Today (3 years and 11 months)
Digitag is an agency dedicated to supporting small and medium-sized businesses in their growth by leveraging the full potential of digital tools (SEO, SEA, SMA, CRO). Our approach is based on strong data and analytics expertise, enabling a deep understanding of user behavior and continuous performance optimization. With a firm focus on data and concrete results, we help our clients achieve their business objectives in a measurable and sustainable way.
- Growth Hacking: Development and implementation of innovative strategies to increase visibility, optimize customer acquisition, and improve retention.
- Project Management: End-to-end project supervision, from client needs to final delivery, while ensuring post-launch monitoring.
- Performance Optimization: Implementation of precise KPIs and utilization of data visualization tools (Tableau, Power BI, Google Data Studio).
- Data Analysis and Exploitation: Setting up data collection and analysis systems (Google Analytics, Tag Manager, BigQuery).
- Reporting and Visualization: Development of interactive dashboards (Looker Studio, Tableau, Power BI) for precise performance tracking and informed decision-making.
- Data-Driven Strategy: Integration of insights derived from data into marketing strategy definition to maximize campaign impact and improve return on investment.
- Testing: Use of A/B Testing methodologies and cohort analysis to optimize user journeys. Notable results: 35% increase in organic traffic for an e-commerce site in 6 months through strategic SEO redesign. 20% reduction in advertising costs for a client through optimization of the SMA/SEA strategy.
Mirum Agency
Analytics and SEO Consultant
June 2020 - June 2022 (2 years)
Toulouse, France
Mirum was a global digital agency, a member of the WPP group, specializing in digital marketing, user experience, e-commerce, and data-driven solutions. In 2022, Mirum France merged with Wunderman Thompson France to strengthen expertise in digital communication, data, social media, gaming, and e-commerce, offering integrated solutions to support the sustainable growth of brands.
- Audit and Optimization: Conducting technical SEO audits and identifying opportunities to improve Google and Bing rankings.
- Advanced Analytics: Configuring Google Analytics (GA4 and Universal), creating custom reports, and training client internal teams.
- Tagging: Implementing advanced tracking strategies via Google Tag Manager and Tealium, ensuring reliable data collection for marketing decisions.
- Cross-Team Coordination: Close collaboration with developer, designer, and marketer teams to ensure alignment of objectives. Key results: Optimization of the user journey, leading to a 15% increase in conversion rate for a financial services website. Creation of dashboards allowing a client to reduce data analysis time by 30%.
Mirum Agency
Analytics Traffic Manager
April 2019 - June 2020 (1 year and 2 months)
Toulouse, France
Mirum was a global digital agency, a member of the WPP group, specializing in digital marketing, user experience, e-commerce, and data-driven solutions. In 2022, Mirum France merged with Wunderman Thompson France to strengthen expertise in digital communication, data, social media, gaming, and e-commerce, offering integrated solutions to support the sustainable growth of brands.
- Management of SMA and SEA advertising campaigns for major clients.
- Collaboration with senior Traffic Managers on high-budget projects (e.g., €1.5 million).