Adam Bloch

Managing the presence of D-EDGE Hospitality Solutions (Accor Group, leading SaaS for hotel technology) at the FHT Paris trade show, Paris Expo Porte de Versailles, on April 14 and 15, 2026.

Scope: structuring the booth setup (30 sqm, three open sides, premium B2B configuration), preparing the mobilization of 30 Account Managers present over the two days, coordinating two conference presentations (Luxury and Loyalty themes, running concurrently with major accounts), managing the event budget and trade show service providers.

Senior ad-hoc mission, focused on this key event, supporting the internal marketing and events team, to ensure successful execution at the leading Parisian trade show for the sector.

Managed four international corporate events for King Colis: two operations in Finland, one in Madrid, and one in Florence.

Embedded project management role: strategic planning with company management, selection and management of local service providers in each country, end-to-end budget management, multi-site logistical oversight, and on-site execution during key moments.

Cross-country coordination with tight deadlines, aligning local stakeholders, and ensuring absolute reliability for each operation. Positioned as a senior project director directly supporting executive management.

Seamless delivery across all four events, within budget and on schedule.

For 3 years, I led Naboo's European events division:120 events per year**, a permanent team of **30 project managers supervisedthrough intermediate coaches, and over€30M in annual budgetmanaged. From Board offsites to company conventions, strategic seminars to international incentives, I handled the entire event lifecycle for GAFAM, CAC40, and consulting firm clients.

The intensity of this role forced me to rethink my working methods. I structured a management system combining AI and no-code tools (Notion, Airtable) that allows me to manage what a standard events department would assign to two people. This ensures a level of control unmatched by clients.

Supported executive management in defining the format, program, and strategic objectives of each event, including Board offsites, managerial transformation seminars, annual conventions (50 to 850 participants), international incentives, B2B trade shows, and tech product launches.

Management & Governance:Structured a department of thirty project managers, program governance, event KPIs (Executive NPS, incidents, client satisfaction).

Financial Responsibility:Managed an annual budget exceeding €30M, negotiated with service providers, handled multi-item expenses (venues, production, international logistics, transport).

Key Result:Average NPS above 85, zero major budget overruns in 3 years.