About Adama
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Experience
- Lycs MarketingCRM & Marketing Automation SpecialistSOFTWARE PUBLISHINGSeptember 2025 - Today (11 months)Paris, FranceMissions :- Implémentation de solutions, gestion de projets, coordination d'équipe, pilotage (Odoo & Salesforce)- Programme de fidélité- Mesure & interprétation de la satisfaction clientsClients :- Boulangeries PAUL- Air Cote d'Ivoire- Groupe Renault- Laboratoires Shandrani- Telefonika- VIP Plus
- HaysCRM Manager BeneluxHUMAN RESOURCESOctober 2024 - June 2025 (8 months)Paris, France• Implementation of the Marketing Qualified Leads management process on Salesforce Marketing Cloud.• Definition and implementation of the B2B & B2C CRM strategy for the France, Luxembourg, Belgium, Netherlands region.• Identification and monitoring of KPIs, analysis of campaign and program performance.• Development of a test & learn strategy.• Automation and writing of SQL queries for CRM campaigns and programs.• Management of the calendar, creation, writing, and sending of email campaigns by country.• Configuration of complex automated journeys and customer data processing via Automation Studio.• Database segmentation, campaign personalization with AmpScript.• Conducting A/B tests, monitoring the effectiveness of CRM campaigns and programs (reports and improvement suggestions).
- HEC AlumniCRM & IT Project ManagerEDUCATION AND E-LEARNINGOctober 2021 - October 2024 (3 years)Paris, France• Development and management of the CRM roadmap and ensuring the successful execution of projects.• Coordination of CRM evolutions, definition of specifications, writing user stories, facilitating functional and technical workshops.• Analysis and management of incidents, monitoring of Microsoft Dynamics CRM flows and performance, technical support for digital projects.• Integration of new APIs and a foreign currency payment management tool via Stripe.• Management of external service provider teams, organization and facilitation of project and steering committees (copil/coproj).• Implementation of the Hubspot CRM for the HEC Editions teams.• Deployment of a CRM strategy to achieve membership objectives.• Database enrichment and qualification.• Segmentation & persona creation.• Communication strategy (emails) via Click Dimensions for acquisition purposes.• Monitoring KPIs to measure the performance of CRM actions and guide strategic decisions in collaboration with Data.
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Education
- Executive Master SpecializedESSEC BUSINESS SCHOOL2025Executive Master Spécialisé
- MasterPARIS-SORBONNE UNIVERSITY2018Master