You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Adama SallAS

Adama Sall

CRM Product Owner

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Adama

Passionate about innovation and creating high-value products, I support companies in the design, management, and optimization of user-centric digital solutions. My experience has allowed me to work on various projects, from redesigning SaaS applications to implementing e-commerce platforms, including launching new digital services in demanding environments.

What sets me apart?
A capacity to unite teams around a clear product vision, transform business needs into concrete features, and deliver robust, scalable, and results-oriented solutions. I am committed to creating a climate of trust and collaboration, while maintaining a close eye on user satisfaction and business performance.

My key skills:
Product roadmap definition and management
User needs gathering and analysis
User story writing and backlog management
Workshop facilitation (design thinking, prioritization…)
Agile project management (Scrum)
Coordination of multidisciplinary teams (UX/UI, dev, marketing)
KPI monitoring and continuous improvement

Projects that drive me:
I am particularly motivated by challenges where innovation, user experience, and business impact are at the heart of the issues. I enjoy working on products that transform daily life, whether they are collaborative tools, e-commerce solutions, or ambitious B2B/B2C platforms.

My professional goals:
To continue supporting passionate teams in creating high-performing digital products, while developing my skills in product strategy and leadership. My ambition: to contribute to the success of high-impact projects, where people and innovation are central.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Lycs Marketing
    CRM & Marketing Automation Specialist
    SOFTWARE PUBLISHING
    September 2025 - Today (11 months)
    Paris, France
    Missions :
    - Implémentation de solutions, gestion de projets, coordination d'équipe, pilotage (Odoo & Salesforce)
    - Programme de fidélité
    - Mesure & interprétation de la satisfaction clients
    Clients :
    - Boulangeries PAUL
    - Air Cote d'Ivoire
    - Groupe Renault
    - Laboratoires Shandrani
    - Telefonika
    - VIP Plus
    Intégration Odoo Salesforce Fidélisation clients Pilotage de projets Product roadmap
  • Hays
    CRM Manager Benelux
    HUMAN RESOURCES
    October 2024 - June 2025 (8 months)
    Paris, France
    • Implementation of the Marketing Qualified Leads management process on Salesforce Marketing Cloud.
    • Definition and implementation of the B2B & B2C CRM strategy for the France, Luxembourg, Belgium, Netherlands region.
    • Identification and monitoring of KPIs, analysis of campaign and program performance.
    • Development of a test & learn strategy.
    • Automation and writing of SQL queries for CRM campaigns and programs.
    • Management of the calendar, creation, writing, and sending of email campaigns by country.
    • Configuration of complex automated journeys and customer data processing via Automation Studio.
    • Database segmentation, campaign personalization with AmpScript.
    • Conducting A/B tests, monitoring the effectiveness of CRM campaigns and programs (reports and improvement suggestions).
  • HEC Alumni
    CRM & IT Project Manager
    EDUCATION AND E-LEARNING
    October 2021 - October 2024 (3 years)
    Paris, France
    • Development and management of the CRM roadmap and ensuring the successful execution of projects.
    • Coordination of CRM evolutions, definition of specifications, writing user stories, facilitating functional and technical workshops.
    • Analysis and management of incidents, monitoring of Microsoft Dynamics CRM flows and performance, technical support for digital projects.
    • Integration of new APIs and a foreign currency payment management tool via Stripe.
    • Management of external service provider teams, organization and facilitation of project and steering committees (copil/coproj).
    • Implementation of the Hubspot CRM for the HEC Editions teams.
    • Deployment of a CRM strategy to achieve membership objectives.
    • Database enrichment and qualification.
    • Segmentation & persona creation.
    • Communication strategy (emails) via Click Dimensions for acquisition purposes.
    • Monitoring KPIs to measure the performance of CRM actions and guide strategic decisions in collaboration with Data.

Recommendations

Be the first to recommend Adama

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Executive Master Specialized
    ESSEC BUSINESS SCHOOL
    2025
    Executive Master Spécialisé
  • Master
    PARIS-SORBONNE UNIVERSITY
    2018
    Master

Skill set

Categories