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Adama BereteAB

Adama Berete

Senior Product Manager / Product Coach / Trainer

€700/day
2 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Adama

I am a Senior Product Manager and No-code maker based in Paris 🇫🇷 with 6+ years of professional experience in digital product management.

I am currently Founder & Product Manager of campus.pm, one of the leaders in Product Management training in France.

As a Product Manager, I have had the opportunity to implement and execute product strategies, design user journeys, prototype in no-code, manage agile product teams, and ensure the launch of numerous successful digital products for recognized companies (CAC40, Next 40, startups, etc.).
I am also passionate about teaching this discipline to students, particularly at ESSEC, HETIC, and Audencia.

Thanks to my multidisciplinary skills in Product Management, Design, Agility, and Growth, and more recently no-code, I am capable of developing digital products end-to-end for B2C and B2B users!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • CoachHub GmbH
    Senior Product Manager
    SOFTWARE PUBLISHING
    July 2022 - Today (3 years and 11 months)
    Paris, France
    CoachHub is a Serie C scale-up who aims to building the Future of Digital Coaching.
    CoachHub has experienced extremely rapid growth since its creation three years ago. CoachHub has built a team of leading behavioural scientists supported by a world-class Coaching Lab, and over 2,500 coaches across 70 countries and 60 languages. I hacad the opportunity to work there as a Senior Product Manager for the Commercial Tribe, insuring great user experience for HRs and coachees on their learning journey.

    - Responsible for some ritual animations, roadmap & vision, as well as ensured the success of the Discovery & Delivery phases
    - Lead the discovery effort to help the team better understand the actual pain points and needs of our personae & found the most fitted solutions to these problems.
    - Developed strong proximity with users and stakeholders
    - In partnership with a Product Designer, rolled out the best research methods to capture the users’ problems to solve (product data analysis, users interviews…)
    - Discovered solutions that were valuable, usable, feasible & viable.
    - Prepared the delivery plan with the Engineering Manager: from the user story mapping & prioritization to the detailed specifications.
    - Put in place strategies to maximize the adoption of the product updates, and then the business impact.
    - Prepared the Go-To market strategy to have the most impactful release
    - Followed & reported the KPI that I believed to be the most efficient to measure and improve the product
    B2B Growth Scrum User Experience Design Product Discovery Prioritization Product Roadmap Team Management Change Management
  • ESSEC Business School
    Product Coach
    March 2021 - Today (5 years and 3 months)
    Cergy, France

    - Member of the jury for the Master Specialized Marketing Master Essec
    - Coach for the Master Specialized DWC
  • Le Campus
    Founder
    January 2021 - Today (5 years and 5 months)
    Le Campus is a training organization specializing in Product Management. We support startups and corporations in their product transformation and individuals wishing to train for the Product Manager profession. https://www.campus.pm/

Reviews

5.0

Out of 2 ratings

A

Anne-Laure

CoachHub

Reviewed on 6/17/2022

The assignment with Adama went more than well. He was a great support in both mentoring a new PM who had just switched to this role and in providing assistance for a vacant PM position. Adama quickly grasps subjects and objectives, and establishes a roadmap and action plan. Moreover, he is a pleasure to work with. I highly recommend him!
A

Anne-Laure

CoachHub

Reviewed on 4/22/2022

Adama is very professional, an expert in product management, and an excellent teacher for upskilling a new PM. I will definitely work with him again!

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