Description

With over 8 years of experience as an eCRM Project Manager in Dubai, I help businesses design and deliver powerful CRM strategies and customer journeys that drive engagement, loyalty, and measurable results.

I’ve led projects for clients in luxury retail, banking, and other industries across the MENA region, managing the full cycle from strategy to execution.

Alongside CRM expertise, I bring strong technical skills that allow me to build, optimize, and automate solutions:

CRM : Customer journey design, campaign orchestration, segmentation, reporting

I'm also able to handle technical side of the projects : PHP (Laravel), SQL, JavaScript (Vue.js), HTML5, CSS3, API integration, python

CRM solutions I'm expert on : SFMC, Klaviyo, Adobe campaign, Shopify

What I deliver :

✅ Tailor-made CRM solutions that improve retention, engagement, and conversion

✅ End-to-end campaign management: from design to launch and performance tracking

✅ Customer segmentation & targeting strategies that maximize ROI

✅ Audit and optimize your current CRM setup

✅ Automation workflows that save time and reduce manual effort using n8n

✅ Custom dashboards & reporting for real-time marketing insights

✅ A blend of strategic vision and hands-on technical execution to ensure projects succeed

📂 My github profile : github.com/ddamss

🤖My n8n profile :

📧 Let’s connect:Linkedin :

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Dubai (up to 50km)

Numberly - 1000mercis Group
SENIOR E-CRM PROJECTS MANAGER
DIGITAL AND IT
January 2018 - Today (8 years and 7 months)
United Arab Emirates
Projects : Deploy interactive marketing CRM journeys and promote digitization of client business processes (banking, retail, luxury, pharma)

Build technical setup of digital marketing CRM journeys (data management, content, targeting rules, channel management, end to end process automation…)
Define and manage the automated dataflows setup between Numberly and external stakeholders (FTP/sFTP, real-time exchange...)
Manage tools and service APIs evolutions
Communicate with internal/external different business teams (marketing, finance, controlling, legal) AND various technical ones (data engineers, network/system specialists, front/back/email developers…)
Monitore the production through dedicated processes and tools
Organize team-work with on/offshore stakeholders (France, UK, USA, UAE, India, Qatar, Oman, Egypt…)
Lead cross-functional agile team of engineers (data/dev/system…), project managers and application support to deliver a world class CRM experience
Help sales team to technically reply to RFPs
Write technical/functional specifications : for data integration rules, API/Tool enhancement, CRM targeting rules…

CRM solutions in use :
Salesforce Marketing Cloud
Adobe campaign
Klaviyo
Shopify
Charles (whatsapp channel activation)
Numberly Martech Platform
Data analysis IT Architecture Salesforce Marketing Cloud Continuous integration automation
TotalEnergies TOTSA
Functionnal global support - SAP FI/CO
ENERGY AND UTILITIES
September 2016 - September 2017 (1 year)
Puteaux, France
Projects : Business support on SAP FI/CO for all the affiliates of Total, into Total Global Information Technology Services

Business need analysis (Finance/Controlling)
Manage business evolutions' integration
Communicate with both business and offshore technical consultant
Participate to the global project of harmonisation of SAP FI/CO processus and support team
Knowledge transfert for SAP FI/CO experts –Paris
SFR
Information system project manager
TELECOMMUNICATIONS
February 2016 - September 2016 (7 months)
Saint-Denis, France
Project : IT department, Tools, Customer Experience at SFR Business (french telecom lead company)
Define test strategy
Update the business processes
Participate in the phase of centring of the business need for the migration of the VPN business