Freelancer profile translated to English.

Description

🚀!!Developing your turnover in mass retail is possible!!🚀

But to do so, you need to have the keys and understand the workings of the mass retail world

You need:

🎯to implement a commercial strategy(competitive analysis, prioritization of brands according to your strategy, turnover/loss objectives, recommendations on different levers: price, promotion, merchandising...)

🎯to activate a commercial policy to defendwith your clients (terms and conditions, pricing, promotional policy, category management...)

🎯to understand the functioning, the stakes, and the constraints of mass retail

🎯to prepare to meet with brands(selling story, pitch, meeting preparation...)

identify the right contacts at the central office and arrange initial meetings at the central office

🎯to manage and/or train your sales teams

🎯to negotiate a price

🎯to set up a sales team (supplementary or integrated)

I help you to integrate and/or develop your distribution in mass retail, specialized retail, or e-commerce.

With 15 years of experience, I will save you precious time, bring you peace of mind, and even help you avoid a few pitfalls!

How?

- one-off missions

- monthly missions

- shared time missions (KAM, CDN, DNV, Catman)

See you soon!

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

La Rochelle (up to 50km)

Carte Noire
Head of New Business Development
September 2019 - September 2022 (3 years)

- Development and implementation of the commercial strategy and roadmap for the New Business department for e-commerce, SDMP, Export, etc.
- Management of purchasing centers: annual framework agreements, commercial terms, business plans
- Acquisition and development of new clients (e-Commerce, SDMP, Quick Commerce, Bulk)
- Management of internal projects: recommendation and definition of needs to develop new offers adapted to networks, coordination with different departments, structure and deployment of the offer
Carte Noire
Account Manager - National Key Account Manager
September 2017 - August 2019 (1 year and 11 months)
92100 Boulogne-Billancourt, France

- Negotiation of Carte Noire SAS agreements - Lavazza group for INTERDIS purchasing centers (Carrefour and PROVERA group) then HORIZON (AMC Géant/Casino/ Monoprix/ Franprix/ LP brands and Auchan group)
- Definition and implementation of business plans for each brand
- Team management: 4 people
Carte Noire
Senior Category Manager Alliance Interdis (Carrefour group - Provera)
March 2016 - August 2017 (1 year and 5 months)
92100 Boulogne-Billancourt, France

- Analysis of brand performance in the category
- Identification of strategies, growth opportunities, and new trends with our clients
- Development and recommendation of action plans for the coffee category to optimize turnover with our clients (Carrefour and Provera group) in line with our commercial and marketing strategies (monthly plans, annual reviews, short and medium-term vision)
- Management of budget envelopes (referencing, trade, other)