Freelancer profile translated to English.
Back to original languageAbout Achref
Development and optimization-oriented product leader with over 10 years of experience in the strategic and operational design of digital products, directly impacting over 1 million machines. Specialist in the data-driven approach and business/product alignment, having managed complex projects (B2B, B2C, multidevices, Big Data) to maximize product performance. My approach focuses on leveraging data to achieve measurable results.
English
Fluent
Arabic
Native or bilingual
French
Native or bilingual
Can work on-site
Marseille (up to 50km), Paris (up to 30km)
Experience
- UnowhyData Lead Product ManagerEDUCATION AND E-LEARNINGApril 2024 - Today (2 years and 2 months)Neuilly-sur-Seine, FranceContext:Design, management, and deployment of multiple roadmaps (MDM & Data) to evolve the usage of product applications as well as over a million devices (computers and tablets) distributed in French educational institutions.Management of a multidisciplinary team of 11 people.
- RATP Smart SystemsTicketing Product ManagerTRANSPORTATIONJanuary 2020 - April 2021 (1 year and 3 months)Noisy-le-Grand, FranceContext:Management of the design and deployment phases of the complete ticketing system for the Dakar city bus network, focusing on modernizing B2B & B2C services.My achievements:Functional management of a multi-channel ecosystem (mobile applications, embedded terminals, customer back-office), ensuring consistency between business needs, technical constraints, and strategic orientations.Development of the product roadmap, backlog management, and planning of functional/technical evolutions, including cost management.Management of application projects from design to customer launch, including defining the functional scope, controlling backlogs (development, integration, hardware deployment, operation), and coordinating teams.Collection, structuring, and monitoring of reporting data from various suppliers.Cross-functional coordination (French Ministry of Economy, Senegalese Ministry of Transport) as well as local teams for the deployment of the ticketing system for launch.
- BNPPMobile Program Manager & Product Owner - SelfcareBANKING AND INSURANCEJuly 2016 - December 2019 (3 years and 5 months)Context:Management of the redesign and functional evolutions of the SELFCARE program for multi-device banking applications (My Accounts & HelloBank!) on Android and iOS.My achievements:Management of a team of 5 product owners.Design of the roadmap and management of the digital domain's evolution strategy focused on customer experience in line with the roadmap and business priorities.Supervision of customer journey design, incorporating the functional and technical architecture constraints specific to secure mobile banking environments.Coordination of product teams and stakeholders (IT, security, marketing, compliance, UX) to ensure consistency between business needs, technical requirements, and regulations.Management of multi-environment deployments (smartphones, tablets, smartwatches) while ensuring reliability, security, and service continuity.Implementation of an operational and maintenance framework ensuring application availability and performance.Continuous optimization of the user experience through A/B tests and behavioral analysis.
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Education
- Master Digital Business StrategyIAE Clermont Ferrand2010
Certifications
- Digital Project Manager TrainingInstitut supérieur de spécialisation aux métiers de l’informatique2010
- Digital Product Owner CertificationOrsys2012