Freelancer profile translated to English.
Back to original languageAbout Achraf
Do you want to generate more qualified leads (coaches/consultants, SMEs, local services) and stop paying for traffic that never calls?
My job: align your Meta Ads campaigns with your business metrics (target CPL, appointment booking rate, show-up rate, closing rate) and scale what generates profit.
• €1.5 million spent on Meta Ads (Facebook & Instagram)
• Major accounts & DNVBs supported: Bobochic, École polytechnique, Iphigénie, Whympr, Navily, 3AS Racing
• Coaches supported: Kevin Gnogbo, Morgan Ferri, Julie Verron, Ariane Ange
• Automotive sector: high-intent campaigns for glass replacement (lead > appointment > claim processing)
• Training: 3 years at INSEEC, specialization in Digital Marketing, AI & Data
What I do for you:
• Turnkey Lead Gen (offers, angles, landing pages, forms, nurturing)
• High-performing creatives (hooks, UGC scripts, static & video tests)
• Clean tracking (CAPI, UTMs, exclusions, deduplication)
• Mastered scaling (budgets, audiences, winning creatives, rules)
• Business-oriented KPI analysis (CPL, CAC, ROAS / especially cost per show-up appointment & closing rate)
Core Expertise Missions
1. Qualified lead generation (coaches, consultants, SMEs/services)
2. Meta account audit & relaunch (quick wins within 7 days)
3. Campaign creation/optimization (TOF/MOF/BOF, retargeting)
4. Operational training for you/your team (processes + checklists)
5. Strategy (offer, avatars, messaging, budgets, formats)
My Priorities
• Spend effectively (no ego metrics)
• Maximize profitability quickly (weekly iterations, rapid kills)
• Target accurately (avatars, exclusions, words that sell - not just please)
Express Process
1. 30-min audit (objective, funnel, offers, figures)
2. Action plan (angles, creatives, campaign structure)
3. Deployment (tracking, campaigns, creatives)
4. Weekly optimization (A/B tests, budgets, messaging)
5. Scale (what brings in cash... we push it)
📲 Highly responsive on WhatsApp (quick reply).
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Queen Pare-briseChief Marketing Officer (CMO)AUTOMOBILESeptember 2024 - Today (1 year and 11 months)Bordeaux, France
- Management of acquisition through various advertising platforms
- Scaling from 0 to €30-50k per month in stable revenue
- Conceptualization of a 100% automated digital conversion funnel
- Collaboration with the graphic designer regarding offers to implement.
- BGST InvestSEA & Social Ads ConsultantE-COMMERCESeptember 2022 - August 2025 (2 years and 11 months)With advanced technical expertise and a commitment to quality results, I have supported various brands such as Bobochic and 3AS Racing (E-commerce), X-Rom (Online Training - Polytechnique), Navily, Whympr & Iphigénie (Mobile Applications). These collaborations have highlighted my reliability and involvement in each project.Summary of missions performed:- Development and monitoring of personalized KPIs, demonstrating in-depth performance analysis and human fit with the specific needs of each brand.- Creation of an evolving weekly tracking system, starting with Excel and transitioning to Google Data Studio, for improved data integration and visualization, thus reflecting superior quality of results.- Establishment of regular reports, both weekly for close monitoring and monthly for long-term trend analysis, ensuring constant reliability and involvement.- Design and implementation of targeted marketing campaigns, aligned with the specific strategic objectives of each brand, demonstrating solid technical expertise and a deep understanding of market challenges.
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor's degree | Digital Marketing specializing in AI and DataINSEEC2022
Certifications
- Google Ads Search Network CertificationGoogle2020
- Google Shopping CertificationGoogle2020