Achraf Ben Abdeljelil

Website redesign, technical performance improvement, and visitor conversion optimization.

Brand platform creation, marketing strategy and action plan development, web development, and SEO optimization.

Market and user research: Study the target market, industry trends, and customer needs for energy audits and the digital SaaS solution. Product definition and positioning: Define product value propositions and position them advantageously in the energy performance market. Participation and contribution to communication strategy: Develop and execute marketing communication plans, creating educational content on product benefits and best energy practices. Collaboration with sales and product teams: Ensure integration of marketing developments into sales and gather customer feedback for product improvement. Product and feature launch planning and execution: Plan and execute product and feature launches, coordinating efforts between teams to maximize message impact. Internal team training: Train sales and customer support teams on product technical aspects and benefits. Competitive intelligence: Actively monitor competitor actions to anticipate market trends and adjust strategies accordingly.