Freelancer profile translated to English.
Back to original languageAbout Achille
CRO expert for 10 years. I have carried out numerous experimentation missions (Conversion Rate Optimization) for all types of clients. With clients like Made.com, Groupe SEB, Ubisoft, Système U, Wall Street Journal, King Jouet, Petit Bateau, BNP Paribas, etc. But I specialize even more in B2C Retail.
Through my experience, I have carried out missions from A to Z, implemented experimentation programs at major French retailers, and managed teams of over 20 CRO consultants at Accenture. I love training future consultants, and it can be said that in France, good profiles are rare.
As I already manage a team today and large optimization programs. I can offer my services for conducting audits and specific analyses in the evenings and on weekends.
What I offer you if you have an E-commerce site is to perform a UX/UI audit that will cover 90% of your quick wins, and which can either be corrected if you have technical debt, or tested by your teams if necessary.
Contrary to what you might think, setting up an experimentation program is costly, profiles are rare, and for a program to work, the team must work very closely with management.
An audit will allow you to have a prioritized improvement roadmap that can be driven by a project manager, and if you adhere to 90% of e-commerce best practices, you can invest in an optimization program and focus on innovation with new features or tactics.
From the homepage to checkout, I will give you an exhaustive list of e-commerce must-haves and analyze your pages.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SHOWROOMPRIVE.COMLead CRO & AcquisitionSeptember 2021 - Today (4 years and 9 months)Paris, France
- CognytiveCo-FounderFebruary 2018 - Today (8 years and 4 months)London, UKNot one to give you emotional or sentimental BS about the business spirituality, so taking the past 18 years digital and ecommerce experience, 100s (1000s?) of people in our CRO master classes and after increasing Conversion and customer acquisition rates for dozens upon dozens of businesses… Like a Magician giving away secrets... Cognytive is dedicated to the growth and development of peoples' and businesses expertise and knowledge in the fields of (CRO) Conversion rate optimization, AB testing, Personalization and cognitive influence through its 3 main activities: 1- Strategic conversion optimization consulting for businesses and agencies 2- Experimentation of new persuasion and behavioural techniques via Cognytive lab 3- Development of the worlds most in-depth Conversion and Personalization training program, through the Optimization Academy.
- Accenture InteractiveDigital Marketing Personalisation Manager (CRO, CX; E merchandising)January 2019 - October 2021 (2 years and 9 months)Paris, France
Reviews
Edouard
LISA SALIS FORMATION
Reviewed on 7/12/2023
Everything went perfectly again, very good deliverables!
Edouard
LISA SALIS FORMATION
Reviewed on 7/5/2023
Once again, great work done, thank you Achille!
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Education
- The Reforge Growth SeriesREFORGE2022The Reforge Growth Series
- Master of Business, Entrepreneurship and TechnologyBurgundy School of Business - BSB2014Master's degree, Master in Entrepreneurship and SME Management