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Absa BaAB

Absa Ba

Marketing and Communication Manager

€152/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Absa

Who I am

My name is Absa BA, I hold a Master's degree in Marketing & Communication.
I am a communication manager with 4 years of experience, including 2 years at Orange France.
I am passionate about content creation, digital strategy, and organizing high-impact events.

What I offer on Malt:

👉 360° Communication Strategy
Development of communication plans, editorial line, strategic planning, backward planning

👉 Content Creation & Community Management
Social media posts, newsletters, videos, podcasts, articles, visuals (Canva / Adobe)

👉 Event Communication
Organization of trade shows (e.g., Vivatech, Medtech), internal awards, B2B roundtables
Coordination of service providers, logistics, social media coverage, post-event reporting

👉 Writing & Editorial Content
Internal/external newsletters, gazettes, press kits, interviews, podcast scripts, etc.

My strengths:

🎯 Responsiveness, autonomy, creativity
📢 Ability to simplify and clarify messages
🤝 Reliability, commitment, very attentive to your needs
📈 Ability to track KPIs and measure the impact of actions


My favorite tools

• Adobe Suite (Illustrator, Photoshop, InDesign)
• Canva Pro
• Mailchimp / Brevo / Sendinblue
• Notion / Trello / Slack
• Meta Business Suite / LinkedIn / Instagram / TikTok
• Google Analytics / Meta Insights / Excel KPI


Availability & working method

I am available immediately, for one-off or recurring missions.
Based in Paris, I work both remotely and occasionally in person.

Feel free to contact me, I would be delighted to discuss your projects and bring my strategic and creative touch to them!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • Orange
    Marketing and Communication Manager
    January 2022 - January 2024 (2 years)
    Writing a monthly newsletter for the employees of the Customer Excellence Organization. Organizing events: annual Customer Excellence Awards ceremony, plenaries, roundtables in collaboration with other companies (Toyota, Air France, Renault, Leroy Merlin, Macif, Fnac Darty). Monitoring Best in Class companies to identify potential contacts for roundtables and conferences. Writing articles, producing podcasts and videos, creating banners, posters, flyers, and customer surveys. Producing the annual communication report for all Orange France departments. Creating and updating the Customer Excellence glossary and roadmap.
  • H&M
    Sales Assistant
    January 2019 - January 2020 (1 year)
    Optimizing customer experience to enhance satisfaction and drive sales. Showcasing products through effective merchandising and efficient stock management.
  • Quantiq
    Digital and Event Communication Manager
    January 2021 - January 2022 (1 year)
    Creating digital and print communication materials. Creating and publishing content on social media (visuals, videos, podcasts, photo shoots) and monitoring/analyzing KPIs. Organizing trade shows: defining needs (merchandise, banners, business cards, posters), setting up and assembling stands, communication before, during, and after trade shows, post-event reporting and satisfaction surveys. Organizing conferences, team building events, and after-work gatherings. Writing internal and external articles and newsletters. Competitive and industry monitoring, conducting interviews with employees and partners.

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Education

  • Bachelor's Degree in Modern Literature
    University Paris 13 Villetaneuse
    2021
    Licence Lettres Modernes
  • Master's Degree in Innovation
    ESP
    2024
    Master Innovation

Skill set

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