Abraham Amor

I direct the marketing strategy and execution for a national photovoltaic solar energy and storage distributor, based in Torrijos (Toledo) with branches in the Canary Islands and Portugal. I define the global marketing plan, coordinate joint actions with leading manufacturers in the sector, and lead content production, campaigns, and trade show presence aimed at installers and professionals.

Main functions and achievements:

Co-marketing and partner brand management: negotiation and execution of joint marketing plans with leading manufacturers (Sungrow, GoodWe, BYD, SMA, TCL, DMEGC, BYD…), integrating trade shows, webinars, workshops, email, and social media. Consolidation of contributions and monitoring of actions for reporting to General Management.

Digital campaigns and email marketing: design, execution, and measurement of segmented campaigns to the installer base, with performance tracking and results reporting to management.

Events and trade shows: direction of stand design, messaging, and materials for Solar & Storage Live Spain (Valencia), positioning the company as a comprehensive technical partner for installers.

Audiovisual content production: direction of the integral 20th-anniversary project (corporate photography and video, content for social media and product catalog).

Operational marketing and documentation: creation of technical documentation and internal instructions, and coordination of the business's digital and web area.

Digital Marketing Consultant — Digital Factoría · 2017 – 2022

Senior consultant at a digital marketing agency specializing in SMEs, based in Talavera de la Reina. Responsible for the strategy and execution of SEO, SEM, web design, social media, and email marketing projects for clients in various sectors. Simultaneous management of multiple accounts, from initial diagnosis to results delivery and client reporting.

Services executed: SEO positioning (local and national), Google Ads and Shopping campaigns, social media management, web design and development, strategic email marketing, and automation. Direct communication with the end client and definition of KPIs per project.

Manager / CMO (Partner) — Digital Factoría · 2022 – 2024

Joined as a partner and management lead after seven years of experience at the agency. Strategic business direction: definition of services, team structure, client acquisition, and supervision of all active projects. Evolution of the agency's positioning towards 360 solutions integrating digital marketing, process automation, and Artificial Intelligence applied to SMEs.

Responsible for the value proposition, strategic client relationships, and definition of a business model oriented towards measurable results.

Digital marketing consultant integrated into the national network of SERSEO, an agency specializing in SMEs with over 25 years in the market. Responsible for the comprehensive management of assigned clients, applying the agency's inbound methodology: diagnosis, strategy, execution, and continuous reporting.

Simultaneous work with clients from various sectors (hospitality, local commerce, services, real estate, tourism), acting as an external marketing department and a single point of contact for the client. Execution and supervision of acquisition campaigns, local and national SEO positioning, Google Ads and social media advertising, email marketing, and web design, with a focus on measurable results and continuous improvement.

Experience in business consulting for SMEs with tight budgets, KPI definition, monthly reporting, and client expectation management.