AYFreelancer profile translated to English.
Back to original languageAbout Aboubacar
Passionate about digital, I help brands and entrepreneurs develop their online presence. From editorial strategy to creating engaging content, I help build a loyal and active community.
What I offer:
Complete management of social networks (Instagram, Facebook, LinkedIn, TikTok…)
Creation of impactful visuals (Canva, Photoshop)
Writing captivating & optimized texts
Implementation of editorial calendars
Performance analysis and reporting
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Ascencia Business schoolCommunity ManagerMarch 2024 - November 2024 (8 months)Content creation and management. Conception of engaging visuals on Canva and Photoshop. Writing optimized posts to strengthen community engagement. Development and management of an editorial calendar. Participation in internal and external events. Monitoring KPIs such as engagement rate and traffic generated via social networks. Strategic watch on social media trends (Instagram, TikTok, LinkedIn).
- Adealis ,Digital Marketing ManagerFebruary 2023 - February 2024 (1 year)Paris, FranceWriting optimized content to improve natural referencing (SEO). Monitoring site performance (traffic, speed, conversion rate) and correcting weaknesses. Developing and implementing internal and external communication plans. Writing articles, newsletters, and other communication materials. Designing attractive visuals for communication campaigns (posters, videos). Creating an editorial calendar to plan publications and monitor audience engagement.
- Ikea, Fès,Community ManagerJanuary 2022 - November 2022 (10 months)MoroccoDesigning visuals and videos on Canva and CapCut for engaging posts. Monitoring KPIs (engagement rate, impressions, clicks) using tools like Meta Business Suite. Monitoring social media trends to identify popular formats. Assisting in the implementation of Facebook Ads or Instagram Ads campaigns.
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Education
- Master 2 Web Marketing and Social MediaDIGITAL COLLEGE2025Master 2 Web marketing et social media
- Master 1 Web Marketing and Social MediaDIGITAL COLLEGE2024Master 1 Web marketing et social media