Ablaye Souare

▸ Deployment of the complete marketing strategy for Youssou Ndour's album: digital, field activations, merch, and international communication

▸ Management of PR, streamer, and influencer relations for Hugel — development of digital visibility and media partnerships

▸ Management of 50+ concerts: contract negotiation, logistics, planning, and administrative follow-up

▸ Establishment of 30+ strategic partnerships: festivals, media, brands (McDonald's, Netflix, Puma, Mercedes)

▸ Organization of Pardon My French pop-up stores + complete management of DJ Snake's release party ticketing (Shotgun)

▸ Performance analysis (Meta, Google Ads) and planning of digital releases on DSPs (metadata, pitch, assets, monitoring),

▸ Management of the promotional strategy in collaboration with international management teams and partners

▸ Management of social media and content creation for DJ Snake, Lenie, and Trym

▸ Coordination of marketing activations for Lenie with Danse avec les Stars — community growth and engagement

▸ Budget monitoring, reporting, invoicing, and team coordination,

▸ Organization of seminars, product launches, concerts, and promotional events

▸ Promotion of new Alfa Romeo models (Junior, Eletrica, Tonale): logistics, stands, 24H of Le Mans

▸ Supervision of each event phase in collaboration with internal and external teams,