Freelancer profile translated to English.
Back to original languageAbout Abla
Marketing and project management expert, I support my clients in achieving their ambitions with a dynamic and strategic approach. Trilingual in French, English, and Arabic, I excel in team coordination and complex project management in diverse markets. With international exposure and great adaptability, I leverage my expertise to offer tailor-made, effective, and results-oriented solutions.
Whether it's developing an effective online presence, managing operational marketing campaigns, or coordinating international projects, I offer tailor-made solutions adapted to my clients' needs and challenges.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Paris (up to 10km)
Experience
- L'Oreal FranceInternational Marketing & Artwork Project ManagerFASHION AND COSMETICSSeptember 2024 - Today (1 year and 9 months)Paris, FranceManage and coordinate the development of packaging for L'Oréal Paris and Garnier brands within the MENA region. Working directly with creative, marketing, R&D teams, and suppliers, this role ensures the delivery of artworks within deadlines, budgets, and L'Oréal's quality standards.Responsible for overseeing the creative process, the role involves ensuring that each project complies with brand guidelines while integrating the specific cultural and visual characteristics of the region.
- EngieEvent Project ManagerENERGY AND UTILITIESOctober 2023 - November 2023 (2 months)Paris, FranceLead the Data Week, a flagship annual event with nearly 300 participants, aimed at raising employee awareness of data issues.Implement an internal communication strategy to mobilize the employee community.
- Société Générale - BDDFDigital Marketing ConsultantBANKING AND INSURANCEApril 2021 - April 2023 (2 years and 1 month)Paris, FranceDigitalization of local customer acquisition in "drive to store":Selection of appropriate digital channels and validation of these channels at the Group level (display, SMS, emailing, Social Media, Beacon).Management of the SG/Agency relationship for the creation of adapted materials and campaign launch.Analysis of campaign KPIs, establishment of reports, and presentation of results to stakeholders.Ensuring the implementation of the retroplanning, monitoring adherence to milestones, establishment/definition of the budget.Digitalization of the customer journey to meet the challenges posed by the COVID-19 pandemic:Management of the SG/Agency relationship for the development of compelling storytelling adapted to digital constraints.Responsible for content validation with various decision-makers and ensuring regulatory compliance.Leading digital customer journey trials.Regular monitoring of KPIs, reporting, and presentation of results to key stakeholders.
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Education
- Specialized Master in Data Marketing & E-commerce ManagementSkema Business School2020
- Master 2 in Marketing and Sales ManagementESC La Rochelle2018
Certifications
- Agile PMAPMG International2020
- InboundHubspot Academy2020