About Abigail
English
Native or bilingual
Experience
- Conker Cloud InovationsProject ManagerRETAIL (LARGE RETAILERS)October 2025 - January 2026 (3 months)London, United KingdomManaged delivery across a cross-functional team of designers, developers and testers at a SaaS tech company, working on cloud-based platforms for major FMCG brands including Carlsberg, Britvic and Mondelez.Focused on quality delivery, process adherence and optimisation across an AWS-based platform handling large-scale datasets. Worked closely with senior leadership to support business expansion beyond the UK, balancing tight deadlines and resource constraints while maintaining high standards throughout the project lifecycle.
- MRMSenior Account DirectorTECHSeptember 2024 - October 2025 (1 year and 1 month)London, United KingdomSenior strategic lead across a portfolio of enterprise accounts, acting as the primary point of contact for C-suite and senior marketing stakeholders. Drove growth, retention and digital transformation across complex B2B accounts — growing one account from £1.3m to £3.5m (+170%) and another from £150k to £500k (+233%).Owned annual account growth strategies, commercial forecasting, revenue gap planning and profitability. Negotiated scopes, retainers and transformation programmes, ensuring commercial sustainability for both agency and client.Led cross-functional delivery teams spanning SEO, UX, development, content, data and performance. Oversaw programme timelines, budgets and performance metrics, and built scalable frameworks to support consistent delivery across global markets.Directed complex digital transformation and CX projects, including global Sitecore platform migrations, CRM integrations and multi-market onboarding strategies. Facilitated project planning workshops, success reviews and strategic immersion sessions with global stakeholders.Mentored and managed account and project managers, took ownership of escalations and risk management, and championed improvements in client reporting, QBR materials and onboarding documentation.
- Hugo & CatSenior Account Manager / Senior Digital Project ManagerTECHNovember 2018 - September 2024 (5 years and 10 months)London, United KingdomDelivered integrated digital programmes across professional services, FMCG and retail clients, managing £1m+ programmes from scoping through to launch and optimisation.Operated as both primary client liaison and project delivery lead — owning the full spectrum of account management and project execution. Built digital strategies integrating SEO, UX, content and technical delivery. Defined KPIs and reporting frameworks aligned to business performance, and drove continuous improvement through stakeholder feedback loops.Led Agile sprint planning, risk mitigation and cross-functional delivery reviews to ensure timely, on-budget execution. Developed project documentation, scopes and budgets, and improved workflow visibility and delivery processes throughout the engagement.Managed high-profile projects across digital transformation, creative strategy and technical development, with a focus on enhancing customer engagement and optimising business performance through strategic execution. Supported new business growth and contributed to long-term client retention.
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Education
- BA (Hons) Broadcast JournalismNottingham Trent University2012BA (Hons)
- Certified Scrum Product OwnerScrum Alliance2022Certified Scrum Product Owner