Abhishek Singla

• Marketing Campaign: Executed marketing campaigns across various platforms (Meta Ads, LinkedIn Ads, Coinzilla, etc.), ensuring Ziel Lab's clients not only achieved but surpassed their marketing and visibility objectives in the competitive crypto space.

• Data-Driven Marketing: Employed a data-driven approach, utilizing tools like Google Tag Manager and Google Analytics, to craft, and optimize marketing strategies, ensuring client campaigns were effective and efficiently utilized resources and budget.

• Automation & Personalization: Leveraged automation tools (Hubspot and AutopilotHQ) to deliver Account-Based Marketing experiences, ensuring retail clients experienced personalized interactions at scale, enhancing customer engagement.

• Contractor & Partner Management: Managed contractors and established partnerships with platforms like Hubspot and Active Campaign, ensuring Ziel Lab was not only resource-efficient but also strategically aligned with industry leaders and platforms.

• Revenue Generation: Steered Ziel Lab to generate 6-figure revenue during 2020, 2021, and 2022, ensuring sustained financial health and enabling continuous investment in organizational growth, market expansion, and service enhancement. Key Achievements: ✔ Innovatively developed a method to track wallet sources by transmitting wallet addresses as labels to Google Analytics events, thereby enhancing the granularity and applicability of analytics data for strategic decision-making.

✔ Transitioned learnings and challenges from Ziel Lab into the creation of Chiyo, demonstrating a capacity to identify and innovate and create new solutions, thereby enhancing the strategic capability and offering of both entities.

• Blockchain Security Management: Deployed multisig wallets on the Ethereum chain, safeguarding ICO funds, and crafted & disseminated wallet and ICO security guidelines to clients, fortifying financial security and enhancing client confidence.

• Digital Marketing Expertise: Executed programmatic ad campaigns via Google 360, amplifying digital presence and ensuring optimal visibility in the crowded digital space, driving engagement and participation in ICOs and enhancing campaign success.

• Community Management Leadership: Supervised 2 community managers, implementing innovative strategies for both internal and client community channels, thereby fostering engagement, loyalty, and growth within these digital communities.

• Compliance & Security Oversight: Monitored Onfido accounts to identify and flag suspicious activities, ensuring the secure and compliant execution of token ICOs, thereby safeguarding both organizational and client interests against potential threats. Key Achievements: ✔ Navigated the complexities of the ICO landscape, ensuring secure, compliant, and successful ICOs, thereby contributing to TokenMarket's reputation as a reliable ICO and Token Advisory during its operational years.

• SEO & Organic Growth: Spearheaded SEO initiative, generating MoM growth in Krasr's website organic traffic, thereby enhancing visibility, driving increased visitor traffic, and ultimately contributing to revenue growth through elevated online sales.

• Team Management & Collaboration: Managed a team comprising a graphic designer and a content writer, ensuring cohesive and aligned efforts in producing high-quality, targeted content and visuals, enhancing digital marketing effectiveness.

• Affiliate Marketing Development: Established affiliate marketing channels using popular networks, thereby extending product reach, driving sales through strategic partnerships, and ensuring a wider audience was effectively targeted and engaged.

• Customer Content & Retargeting Strategy: Devised automated flows for generating customer content and introduced meticulous use of meta-pixel for retargeting and similar audience campaigns, thereby enhancing marketing ROI through strategic customer re-engagement. Key Achievements: ✔ Enhanced Krasr's digital presence and sales through strategic SEO, affiliate marketing, and customer engagement initiatives, thereby contributing to the brand's online growth and revenue generation during tenure.