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Abel UrbinaAU

Abel Urbina

Online Business Manager | Operations Strategist

€325/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Abel

Operations Director (OBM) & Systems Architect

Does your business depend on you being involved in every operational detail?

Many ambitious founders become the bottleneck to their own growth. The problem isn't your ability, it's your structure. Without clear operational order, success means more fires to put out and less time to lead.

My mission is to design and implement the systems and structures your business needs to scale without chaos.

As your Online Business Manager (OBM), I specialize in operational architecture:

  • Operational Order & SOPs: I transform messy processes into clear execution manuals so your team can work autonomously.
  • CRM Structures (HubSpot): I configure your sales and data system so information flows without manual errors.
  • Digital Operations Optimization: I synchronize your tech stack (email, CRM, web forms, Notion, Shopify, management tools). My focus is on optimizing business logic to eliminate repetitive tasks regardless of the tech stack.
  • Management Systems Architecture: I design your company's "engine room" so the business runs itself, allowing you to regain your strategic focus.

If you're ready to stop being the operational support for your own companyand want to be the visionary CEO again, while your operations work for you,let's talk.
  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • Autoempleo
    Operations and CRM
    E-COMMERCE
    January 2024 - Today (2 years and 5 months)
    • Implementation and management of ticketing and status tracking systems in CRM for incident control and operational flows
    • Implementation and management of sales pipelines in HubSpot CRM: contact configuration, prospect tracking, automated sequences, and nurturing workflows.
    • Design and documentation of SOPs and KPI systems in Notion for operational control of personal projects (personal brand, trading, and business development).
    • Management of own e-commerce store on Shopify: business setup, catalog configuration, daily operations, and performance metrics tracking.
    • Active B2B email prospecting: outreach sequence design, response tracking, and sales pipeline management in CRM.
    • Integration of Artificial Intelligence tools into workflows to automate repetitive operational tasks and optimize productivity.
    Customer Relationship Management Process Optimization Systems Integration KPIs and Metric Definition and Monitoring ERP System Customization
  • Ministerio de Relaciones Exteriores
    Administrative Assistant and Process Analyst
    January 2022 - January 2024 (2 years)
    Venezuela
    • Administrative support and agenda management in high-responsibility institutional environments, ensuring confidentiality and efficiency in direct communication with management.
    • Operational coordination of the apostille and document legalization process, managing daily volume of procedures with strict adherence to institutional protocols.
    • Comprehensive management of relationships with external suppliers. National logistical and operational coordination, managing daily incident resolution through the application of institutional protocols and quality audits, and ensuring the provision of technical and human resources.
    • Execution of quality and compliance audits in regional offices, ensuring alignment with institutional standards and optimization of administrative protocols.
    • Coordination of the opening and closing of consular offices nationwide, including logistical planning, resource allocation, and alignment with official protocols.
    • Training and induction for diplomatic personnel in Venezuela and Colombia (Bogotá) on document management processes and Ministry operational standards.
    • Preparation of official documentation: memos, official letters, and operational reports with a high degree of accuracy and compliance with formal standards.
    Strategic Planning Process Management Project Management Strategy Operations Management

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Education

  • HubSpot Sales Software Certification
    HubSpot Academy
    Certificación del software de ventas de HubSpot
  • Customer Service • Professional Email Communication
    LinkedIn Learning
    2025
    Atención al Cliente • · Comunicación Profesional por Correo

Skill set

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