About Claudia
Italian
Native or bilingual
English
Native or bilingual
French
Fluent
Experience
- Passerelles & CompétencesEmail Marketing Consultant (Volunteer)CIVIC AND SOCIAL ORGANIZATIONSFebruary 2022 - February 2023 (1 year)Bordeaux, FranceRegular sending of newsletters via MailJet. Adjustments to the HTML template, tool configuration (language, country, etc.), list cleaning, proofreading, final review, and sending.
- Angélique Rodriguez Sophrologue et HypnothérapeuteWebmasterHEALTH AND WELLNESSOctober 2021 - January 2022 (4 months)Bordeaux, FranceCreation of a showcase website on Wix according to client needs, management of data flow for the contact form, brand identity advice including color palette, image selection, and tone of voice. Basic SEO strategies and content writing.
- Hunter Boots LtdeCRM ManagerE-COMMERCEMay 2018 - July 2018 (2 months)Cité de Londres, United KingdomManaged global email marketing increasing conversion by 34% and revenue by 76%;Responsible for automated customer journey optimization, briefing process, A/B testing;Proficient in segmentation, email targeting, media library, and reporting;Responsible for continuous channel improvement and mentoring junior colleagues.
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Education
- MSc Marketing and InnovationAnglia Ruskin University2014Master spécialisé en marketing et gestion d'entreprise. Mémoire sur l'impact des médias sociaux dans l'industrie de la mode durable par rapport au bouche-à-oreille traditionnel.
- Bachelor of Science in Communication SciencesUniversità Roma Tre2012Baccalauréat spécialisé en stratégie de communication, histoire et psychologie à dominante philosophie, journalisme et outils informatiques. Mémoire sur data mining et l'évaluation du sentiment sur les réseaux sociaux, les blogs et les plateformes en ligne.
Certifications
- Increase SEO Traffic with WordPressCoursera2023
- Google Analytics for BeginnersGoogle Analytics Academy2020