About Abdul-Baith
help Telecommunications and Fintech leaders bridge the gap between complex data and aggressive commercial results. With over a decade of experience spearheading growth for a base of 28 million subscribers, I specialize in engineering revenue systems that don't just scale—they multiply. My expertise lies in high-stakes Customer Value Management (CVM), AI-driven hyper-personalization, and market-disruptive product architecture.
The Pillars of My Expertise:
Revenue Engineering & Monetization: I have a proven record of turning raw data into high-performing revenue streams. At MTN, I architected a BTL (Below-The-Line) strategy that surged inbound data revenue by 845%—scaling monthly returns from $2M to $13.5M. My approach focuses on shifting CVM from a support function to a primary revenue driver, contributing up to 13% of total service revenue.
Predictive Churn & Retention Systems: I build the "early warning systems" that protect the bottom line. By developing heuristic churn prediction models across multiple regions, I’ve delivered GHC 10M in annual savings and reduced churn rates by 5%. I focus on proactive loyalty, maintaining an industry-leading 90% retention rate even during large-scale network migrations.
Disruptive Product Innovation: I design products that redefine market behavior. I co-led the launch of Ghana's first non-expiry data bundle (awarded Innovative Product of the Year) and pioneered the integration of Mobile Money as a GSM payment channel—achieving 58% revenue growth in six months.
Strategic Scale & Transformation: I thrive in complex, high-velocity environments. From managing the post-merger integration of 10 million customers to deploying AI/ML models for hyper-personalized "Next Best Offers," I ensure that technology serves the commercial strategy.
Core Technical Stack: Advanced Data Analytics (SQL, Excel), AI/ML Implementation for CVM, Pricing & Elasticity Modeling, Financial Forecasting, and Go-To-Market (GTM) Strategy.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- MTN,Customer Value Management Manager - Programs and AnalyticsAugust 2023 - April 2025 (1 year and 8 months)GhanaSpearhead the development and implementation of a comprehensive CVM business strategy, utilizing data analytics to drive subscriber engagement and revenue growth. Collaborate across teams to optimize pricing strategies and deploy AI/ML models for personalized customer experiences.Key Responsibilities• • Led the creation of CVM business strategy, aligning with business needs and goals and industry best practices, to bolster leadership position and leverage future advancements.• • Ensure effective commercialization of the CVM strategy by means of providing direction, leadership, structure, frameworks, business models, plans and roadmaps, aligned to group strategy and overall objective.•• • Establish the CVM budget and business reporting and assess the performance metrics for all CVM programs across all channels, offering enhancements to boost conversions, profitability, and efficiency.• • Manage the development and stakeholder engagement for deploying AI/ML models, optimizing revenue through hyper-personalized offer recommendations.• • Collaborated with brand management and pricing teams to ensure that the go to market strategies for all BTL Below-The-Line offerings were aligned with the target audience and consistent with brand identity, while adhering to pricing principles to ensure profitabilityKey• • Led the growth of MTN's BTL inbound data bundle revenue, resulting in a surge of over 845% from $2 million to $13.5 million monthly within growing CVM contribution from to service revenue from 2% to 13%• • Successfully drove a 10% expansion in Active Data Subscribers (ADS) in two consecutive years (2022 and 2023), achieving an industry-leading 90% retention rate.• • Expanded the portfolio of CVM campaigns to Advance fintech services, Enterprise and Home Business units, Digital VAS across all customer life cycle, resulting in a 15% increase in CVM incremental revenue
- AirtelTigo,CVM Manager - Voice, Mobile Financial Services & PricingJanuary 2019 - July 2021 (2 years and 6 months)Ghana• • Responsible for formulating and executing voice prepaid strategy ranging from pricing decisions to communication and go to market plans to deliver over 40% of business revenue annually• • Conducted deep product and pricing analysis that uncovered key insights that proved vital in correcting declining voice usage and growing voice revenue through pricing adjustments and variations while safeguarding the business's competitive edge in the market• • Liaised with all relevant functions to ensure successful management of the overall product portfolio to deliver supreme customer experience and sustained profitability• • Conducted sensitivity and profitability analysis on programs to inform future changes and initiated real-time campaigns for niche opportunities.
- AirtelTigo,Customer Value Management Manager - Mass Consumer MarketFebruary 2018 - January 2019 (11 months)GhanaGITTA.• • Spearheaded the first commercial initiative of the merged entity - an on-net convergence of the former companies, Airtel Ghana and Tigo Ghana, that ensured that nearly ten (10) a million customers communicated at the on-net voice and SMS tariffs.• • Collaborated in a cross-functional team that oversaw from planning to implementation, the successful migration of nearly ten (10) million customers to a unified Host network, customer relations management, and billing platforms, facilitating the execution of unified products, campaigns and promotion for the subscribers of the merged entity.
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Education
- Bachelor of Science Business AdministrationKwame Nkrumah University of Science and Technology2015Bachelor of Science Business Administration