Abdul Baeis

Website Development & Management

• ● Design, develop, and maintain all CPI Trade Media websites using full-stack technologies (PHP, MySQL, HTML5, CSS3, JavaScript, jQuery).

• ● Develop and customize websites using WordPress, Shopify, and other CMS platforms with theme development, plugin customization, and API integrations.

• ● Ensure website scalability, database optimization, and implementation of security best practices.

• ● Manage hosting environments (cPanel, Apache, DNS configuration, domain management) for reliable uptime and performance optimization. Digital Marketing / Reporting

• ● Lead in-house and client digital marketing campaigns, including EDMs, newsletters, and banner advertisements.

• ● Work directly with clients to develop digital strategies, execute campaigns, and schedule assets based on campaign performance metrics

• ● Utilize Google Ad Manager and Revive Ad Server to track and optimize campaign performance.

• ● Design and develop digital assets such as email creatives, lead-generation landing pages, and microsites.

• ● Deliver end-to-end reporting for EDM campaigns, banner performance, user registrations, and event engagement metrics.

• ● Manage Emarsys dashboards, campaign analytics, and ROI tracking. Events, Registrations & Payment Integration

• ● Develop and manage online event registration and award nomination systems with database connectivity and GDPR-compliant double opt-in verification.

• ● Implement secure payment gateway integrations (network payment solutions, Stripe, PayPal, and local UAE payment providers) for event registrations and payments.

• ● Developed a QR Code-based badge system with kiosk machine integration, real-time database synchronization, and Zebra printer.

• ● Led a team of WordPress & Shopify developers in delivering custom websites, e-commerce solutions, and client-specific web applications.

• ● Designed and developed responsive WordPress themes from PSD designs, ensuring pixel-perfect UI and optimized page performance.

• ● Built static and dynamic websites, including full-scale e-commerce platforms using WooCommerce and Shopify.

• ● Created custom post types, templates, shortcodes, and widgets using PHP, jQuery, HTML5, CSS3, and MySQL for enhanced functionality.

• ● Customized WordPress themes and plugins to align with client requirements, incorporating third-party APIs and advanced features.

• ● Developed and customized Shopify themes, integrated payment gateways, and improved overall storefront experience.

• ● Ensured cross-browser compatibility, mobile responsiveness, and SEO-optimized code structure.

• ● Collaborated with QA teams and clients to ensure project delivery within timelines and quality standards.

• ● Developed responsive WordPress websites from PSD designs, converting UI/UX concepts into fully functional dynamic websites.

• ● Built and customized static and e-commerce websites using WordPress, WooCommerce, and Shopify.

• ● Created custom post types, page templates, widgets, and shortcodes using PHP, HTML, CSS, JavaScript, and MySQL.

• ● Customized WordPress and Shopify themes to meet client requirements and improve overall performance and user experience.

• ● Integrated plugins, configured page builders, and developed custom features to enhance functionality.

• ● Assisted in troubleshooting, debugging, and optimizing websites for speed, security, and SEO best practices.

• ● Collaborated with designers and senior developers to deliver client projects within deadlines.