Freelancer profile translated to English.

Description

Passionate about digital marketing and new technologies, I have oriented my studies and my professional career towards a job at the intersection of these two fields.

With diverse experiences in large companies, I would like to offer my services and take on the challenges that drive you.

I am certified in Google Analytics and Google Tag Manager.

Do not hesitate to contact me to discuss together.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Chemistry agency
Experienced web analyst consultant
E-COMMERCE
April 2018 - Today (8 years and 2 months)
Suresnes, France
To come
Google Analytics Google Tag Manager Web analytics E-commerce Google Data Studio
Résonéo
Web Analytics Consultant
CONSULTING AND AUDITS
March 2017 - September 2017 (6 months)
Paris, France
- Set Up Google Analytics & Google Tag Manager
- Implementation of partner tags (Facebook, Adwords, Holimetrix...)
- Implementation of a tagging plan followed by testing (GTM)
- Audience analysis
- Enrichment of Google Analytics usage (events, alerts, goals...)
- Creation of dashboards and automations (Excel, Google data studio)

During this experience, I worked with major groups such as Auchan, But, Allopneus.
Canvas Analytics Google Analytics Google Tag Manager Microsoft Excel
voyages-sncf.com
Junior Web Analyst
TRAVEL AND TOURISM
September 2014 - September 2015 (1 year)
Paris, France
> Website visit analysis (11M unique visitors per month):
- Web-analytics (Adobe Omniture/Discover/Eulerian)
- Analysis of the performance of display campaigns, emailing, A/B testing
- Analysis of the performance of data collection operations
- Production of ad-hoc analyses on visitor habits on the site. Development of actionable strategies
- Definition of KPIs and automated reporting

> Dashboard implementation
- Gathering team needs
- Proposal of templates with KPIs consistent with objectives
- Dashboard automation

I used Adobe Omniture, Google Analytics, Report builder, and Eulerian as tools.
Microsoft Excel Google Analytics Google Tag Manager

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MSc Marketing, Communication, Management
Toulouse business school (ex Esc Toulouse)
2015
Durant le MSc M2C j'ai eu la chance de pouvoir me spécialisé dans différents domaines du digital marketing : - Le Big Data (Tableau, Analyse de données) - Le Digital Marketing - le E-commerce A cette occasion j'ai accomplie 6 mois de stage chez Publicis Media.

Abderrezzaq M.

Web analytics & Tracking - Google Analytics

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