Name: Expert CRM / Salesforce / Dynamics + Data Quality
Price: 650 EUR
Availability: InStock

Freelancer profile translated to English.

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Languages

French
Native or bilingual
English
Fluent
Arabic
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

GRDF
Product Manager CRM B2B
May 2023 - February 2026 (2 years and 9 months)
Product Manager – CRM B2B (Microsoft Dynamics 365)
Context:
Leading the B2B CRM replatforming program (migration to Microsoft Dynamics 365) for managing corporate and key accounts.

Responsibilities:
Scoping & Business Needs: Facilitating workshops with Sales, Customer Service, and Marketing departments; formalizing target customer journeys, business rules, and functional requirements.
Product & Delivery Management: Structuring the backlog, writing user stories and acceptance criteria; coordinating development teams in an agile environment.
IT System & Data Integration: Analyzing impacts on CRM flows (billing, B2B customer repository); coordinating with data, architecture, and middleware teams.
Data Quality & Compliance: Ensuring reliability of the customer repository (deduplication, data qualification, GDPR compliance).
Testing & Go-Live: Managing testing phases (TNR, UAT), anomaly handling, go/no-go validation, and feature deployment.
Governance & Communication: Producing project reports, risk monitoring, and steering committee facilitation.
Documentation: Writing functional deliverables (user stories, functional design, user guides, release notes).
Results:
+10% commercial retention
–35% of customer data anomalies

Technical Environment:
Jira, Microsoft Dynamics 365, OKTA, Middleware, API, Squash TM
Barilla
Product Owner – Salesforce B2B
AGRICULTURE
February 2022 - April 2023 (1 year and 2 months)
Product Owner – Salesforce B2B
Context:
Deployment of a Salesforce B2B solution to digitize field visit, merchandising, and sell-out tracking processes.

Responsibilities:
Scoping & Business Needs: Facilitating workshops with Sales and Trade Marketing teams; formalizing requirements and modeling target journeys (store visits, price surveys, GMS promotions).
Data Management & Integration: Structuring product data (catalog, promotions, sell-out) in Akeneo; scoping flows between PIM, CRM, and ERP (SAP).
Product & Delivery Management: Backlog management, coordinating evolutions, and managing 6 releases (sprint reviews, go/no-go, release notes).
Testing & Quality: Defining UAT test scenarios, monitoring inter-system flows, and managing critical anomalies.
Change Management: Training field teams, producing user support materials, and post-deployment support.
Results:
–20% data entry errors
Adoption > 90% at D+30

Technical Environment:
Salesforce, SAP, Akeneo, MuleSoft, Anaplan, API
PIMKIE
Omnichannel Business Analyst – OMS & E-commerce
September 2020 - December 2021 (1 year and 3 months)
Omnichannel Business Analyst – OMS & E-commerce
Context:
Deployment of a PIM + OMS omnichannel ecosystem to unify inventory and digital customer journeys (France, Spain, Germany) at Pimkie.

Responsibilities:
Scoping & Business Needs: Facilitating workshops with Retail, E-commerce, and Supply Chain teams; formalizing requirements and business rules for the product lifecycle (sourcing, inventory management).
IT System & Data Integration: Defining product data flows between PIM, OMS (OneStock), POS (Cegid), e-commerce, and WMS; coordinating with technical teams.
Documentation & Change Management: Writing functional specifications and user stories; designing operational guides (pick & pack); training store teams.
Testing & Go-Live: Defining +50 E2E test scenarios (UAT, integration), managing go/no-go decisions, and monitoring post-go-live stability.
International Deployment: Leading the progressive rollout (pilot → deployment France, Spain, Germany).
Support & Continuous Improvement: Monitoring post-deployment incidents and prioritizing fixes.
Results:
+22% of orders fulfilled by stores
+10 points of customer satisfaction

Technical Environment:
OneStock OMS, API, Salesforce, PIM, Selligent, POS Cegid, WMS Reflex