Abderrahman Khomsi

Management of all branding-related topics within Story School (UM6P), both as a training entity and a consulting firm.

My role involved designing brand strategies, creating and structuring branding training programs (masters, executive programs, bootcamps, custom formats), and supporting organizations with strategic issues related to communication and identity. I also developed and managed an international network of branding experts and professionals, and designed events dedicated to contemporary brand and trend issues.

Intervention at the holding company Arrabet and its subsidiaries on strategic structuring, positioning, and new business development issues.

My role covers the design and launch of several group entities (Frontline, Arrabet Academy, Palp+Z), as well as the alignment of existing subsidiaries around a coherent, clear, and actionable vision. I intervene upstream of structuring decisions to clarify directions, structure offers, define roles, and support teams in phases of growth, transformation, or repositioning.

I work transversally, at the interface between management, strategy, communication, and operations, with a constant objective: to create clarity, strengthen the coherence of the ecosystem, and establish sustainable dynamics.

I work independently with leaders and organizations on strategic structuring, positioning, and transformation issues.

My missions focus on clarifying complex issues, designing decision-making frameworks, creating differentiating positioning, and supporting launch or repositioning phases. I work in various sectors, drawing on an international understanding of brands, trends, and organizational dynamics.

I act as a strategic partner, working directly with decision-makers and teams on high-stakes missions requiring clarity, rigor, and creativity.