About Abderrahmane
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Experience
- Label CuirMarketing DirectorE-COMMERCEJanuary 2019 - January 2025 (6 years)Fès, Morocco→ Design and execution of the complete Go-To-Market: ICP, value proposition, pain points, pricing, and market positioning.→ Industrialization of offers: sales pitches, discovery scripts, one-pagers, sales materials, and ROI calculators.→ Construction of acquisition funnels, KPIs, qualification criteria, and optimization of growth levers.→ Cross-functional coordination: photographers, graphic designers, suppliers, logistics, and influencers — milestone management.→ Management of Meta Ads and Google Ads campaigns• Content strategy◦ Community management.
- Orenda AgencyOperations DirectorJanuary 2018 - January 2022 (4 years)→ Structuring and industrialization of packaged offers: ICP, value propositions, sales pitches, and pricing grids.→ Cross-functional project management for clients: creative teams, developers, community managers, and service providers.→ Facilitation of scoping workshops, production of deliverables (strategies, decks), and reporting to stakeholders.→ Implementation of KPI dashboards and summaries for steering committees.→ Deployment of digital strategies: SEO, Social Ads, email marketing, and content marketing.
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Education
- Mohamed V University
- Projects & Innovation Master's DegreeMohamed V University2019de Projets & Innovation Bac+5