Freelancer profile translated to English.
Back to original languageAbout Abderrahmane
GTM Engineer specialized in outbound, RevOps, and automation. I help startups and scale-ups build high-performing acquisition engines by combining data, AI, and automation to generate a predictable and scalable pipeline.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ComboGrowth Outbound & GTM OperationsSOFTWARE PUBLISHINGJanuary 2024 - Today (2 years and 6 months)Paris, France- Building an advanced TAM mapping system in BigQuery to identify and structure high-value segments.- Implementing data-driven account scoring and prioritization models (SQL, dbt, external enrichment, intent signals).- Developing automated enrichment and qualification workflows with Clay and AI agents to qualify accounts at scale.- Structuring and industrializing the Salesforce CRM (lifecycle, routing, hygiene, automation) to ensure reliable sales execution.- Creating fully orchestrated multi-channel outbound systems (email + LinkedIn + automated sequencing).- Continuous collaboration with sales teams to optimize targeting, improve conversion rates, and iterate on ICPs.Stack: Salesforce, BigQuery, SQL, dbt, Clay, Hightouch, Metabase, Make, Dust, Appscript, Lemlist.
- LisyLead Generation ManagerREAL ESTATESeptember 2021 - September 2023 (2 years)Paris, France- Creating and managing B2B prospecting campaigns via email and Account-Based Marketing.- Designing landing pages and optimizing conversion funnels to maximize conversion rates.- Setting up dashboards and performance indicators to track the entire acquisition funnel.- Automating marketing processes: nurturing, data enrichment, and targeted follow-ups.- Analyzing performance and providing data-driven optimization recommendations.Stack: HubSpot, CRM, Google Analytics, Webflow, Salesforce, Zapier
- Sri Sri Tattva EuropeDigital Marketing ManagerE-COMMERCESeptember 2020 - August 2021 (11 months)Paris, FranceContributing to the development of the brand's digital visibility and online acquisition in the European market.- Managing and optimizing Facebook Ads campaigns.- Redesigning and improving the WordPress website.- Implementing SEO (Yoast) and SEA actions to increase qualified traffic.- Analyzing marketing performance via Google Analytics and tracking KPIs.- Contributing to the acquisition strategy and improving user experience.Stack: WordPress, Facebook Ads, Google Analytics, SEO, SEA.
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Education
- Master's DegreeÉcole supérieure du digital2023Master's Degree –
- Bachelor's DegreeÉcole supérieure du digital2021Bachelor's Degree
Certifications
- Salesforce AdminSalesforce2023
- Clay Certification AI SkillsClay University2025