Description

I help companies, training centers, and industrial businesses grow through a combination of technical automation expertise and strategic digital marketing. With hands-on experience in PLC programming, HMI/SCADA systems, VFDs, EPLAN electrical design, and industrial control systems, I understand both the engineering and business sides of automation.

I specialize in creating high-converting marketing campaigns for technical services and training programs, generating qualified leads through social media, content marketing, and digital strategies. My experience includes developing promotional campaigns for automation courses, technical products, and engineering solutions while collaborating with sales teams to drive business growth.

My core expertise includes:

Industrial Automation & PLC Programming

EPLAN Electrical Design & 3D Panel Layout

Schneider Electric Solutions & Training

Digital Marketing & Lead Generation

Social Media Strategy & Content Creation

SEO & Technical Copywriting

Partner & Customer Relationship Development

Project Coordination & Business Growth Strategies

I am passionate about bridging the gap between engineering and marketing, helping organizations build stronger customer relationships, increase revenue, and accelerate digital transformation through innovative and results-driven solutions.

Industry field of expertise

Languages

Arabic
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Platinum Group
Automation Engineer
June 2025 - Today (1 year and 2 months)
• • Programmed and commissioned PLC, SCADA, and HMI systems (Siemens, Schneider, Allen-Bradley).
• • Designed and optimized control logic using ladder and function block diagrams.
• • Integrated sensors, actuators, robots, and networks (Profinet, Modbus, OPC UA, MQTT).
• • Conducted testing, troubleshooting, and root-cause analysis for automated systems.
• • Collaborated with cross-functional teams to deliver end-to-end automation solutions.
• • Improved productivity and safety through data-driven process optimization.
• • Created and maintained technical documentation and project reports.
PLC EPLAN
Platinum Group
technical engineering trainer and instructor
July 2024 - Today (2 years and 1 month)
• • Develop and teach courses on PLC programming, SCADA, HMI, VFDs, Sensors, and Industrial Communication.
• • Create training content, manuals, and lab exercises for practical, project-based learning.
• • Conduct theoretical and hands-on workshops for trainees at beginner to advanced levels.
• • Guide participants through real-world automation project simulations to build applied expertise.
• • Provide mentoring and technical support during and after training programs.
• • Evaluate trainee performance through assessments, projects, and practical demonstrations.
• • Set up and maintain lab equipment including PLC kits, HMIs, VFDs, and industrial sensors.
PLC Python EPLAN
IDT
Management Director
September 2023 - September 2024 (1 year)
Led and managed operations within the IDT organization, overseeing team coordination, event planning, and project execution. Focused on developing leadership initiatives, enhancing team performance, and ensuring smooth communication between technical and administrative departments.
Key Achievements:
• • Supervised multidisciplinary teams to deliver successful technical and organizational events.
• • Coordinated logistics, scheduling, and resource allocation for multiple projects.
• • Fostered collaboration between management, technical, and creative teams.
• • Contributed to the strategic growth and visibility of the organization through structured management practices.