Freelancer profile translated to English.

Back to original language

Description

You spend to acquire.I help you stop losing.

I am an expert in retention, churn management, and digital subscriptions.

My job:transform your subscribers into loyal and profitable customers.

🚨 Too many companies underestimate their churn.

And yet, this is where you lose your margin, your growth... and your ambitions.

With me, you will:

Understand why your customers leave (and act before they do)
Build intelligent journeys that reduce attrition (onboarding, value moments, upgrades)
Implement profitable CRM automations, focused on LTV
Identify and segment at-risk behaviors
Work on your perceived value to make your offer irreplaceable

📊 Result:more retention, more recurring revenue, healthy and defensible growth.

I don't sell you CRM fluff.

I help you build a true retention system, structured, measurable, and results-oriented.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Figaro Management
Loyalty & Retention Project Manager
PRESS AND MEDIA
October 2022 - May 2025 (2 years and 7 months)
Paris, France
For 3 years, I supported Le Figaro in retaining digital subscribers.

My role: identify friction points, improve journeys, reduce churn, and maximize the perceived value by subscribers.

My main missions:

- Retention optimization through redesigned subscriber journeys (onboarding, post-purchase, follow-ups)

- Creation of exclusive benefits within the "Le Figaro Privilèges" program: cultural offers, subscriber testimonials, emotional branding

- Redesign of the subscriber personal space, in collaboration with product & design teams

- CRM / churn project management: implementation of personalized triggers based on attrition signals

- User data analysis: creation of dashboards for churn, engagement, and at-risk behavior monitoring

🎯 Result: direct contribution to churn reduction across several segments, increased engagement rate in subscriber areas, and structuring of a healthy base for long-term CRM actions.
Gustav
Loyalty & Retention Consultant
PRIVATE EQUITY
March 2025 - Today (1 year and 3 months)
I work with Gustav, a wealth management SaaS platform, to structure and optimize subscriber loyalty.

My role: build effective engagement journeys, improve post-purchase user experience, and reduce churn.

- CRM Strategy: creation of automated scenarios (onboarding, inactivity, upgrade...) based on behavioral signals

- Implementation of personalized triggers: push/email based on tool usage and wealth profiles

- Development of the "Wealth Management" section: product support, subscriber communication, perceived value testing

- Creation of personalized content: automated financial recommendations based on user data

- A/B testing of offers and messages to maximize engagement and reduce early-stage churn

- Improvement of perceived value: new benefits highlighted in the app + contextualized onboarding

🎯 Objective: make retention a central business lever for the platform's organic growth.
Arntreal
Marketing & Loyalty Consultant
FASHION AND COSMETICS
February 2025 - May 2025 (3 months)
I supported ARNTREAL, a conscious fashion brand, in setting up its CRM foundations and loyalty strategy.

Objective: transform buyers into regular customers, increase retention, and lay the groundwork for sustainable growth.

Main missions:

- Creation of a loyalty program adapted to the brand's DNA (fashion, culture, exclusives)

- CRM Structuring: customer segmentation, email automations, post-purchase workflows

- Definition of customer journeys: from discovery to repurchase (email, SMS, retargeting)

- Optimization of perceived value around the brand and its commitments

- Testing of messages and offers: personalized follow-ups, VIP offers, product storytelling

- Advice on CRM / e-commerce stack (tool selection, integrations, KPIs)

🎯 Impact: increase in repeat rate from the first campaigns, structuring of a scalable loyalty strategy aligned with the brand image.

Amin Da Silva and 1 other person have recommended Abdelmalek

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master in Digital Marketing & Management
EFREI
2025
Stratégie marketing digitale & omnicanal Growth marketing & data-driven decision making CRM, fidélisation et parcours client Branding, UX/UI et expérience utilisateur Gestion de projet agile & outils collaboratifs Acquisition payante (Meta Ads, Google Ads, SEO/SEA) Business model & développement de produits digitaux E-commerce, SaaS, funnel de conversion Focus : application concrète via projets fil rouge, missions terrain & alternance en entreprise.

Abdelmalek B.

Consultant Loyalty & Subscriber Retention

About Abdelmalek

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set

Categories