About Abdellah
- Ad pacing and forecasting systems contributing to ~$12M annual revenue uplift
- Deep learning optimization models used for global advertising campaigns
- Large-scale ML pipelines processing billions of rows with Spark
- Research and experimentation on CTR prediction, multimodal embeddings and auction optimization
- Machine Learning & Deep Learning
- LLMs and Generative AI
- Forecasting & Optimization
- Recommendation Systems
- NLP & Transformers
- Large Scale Distributed ML (Spark, AWS)
- production-grade AI systems,
- measurable ROI,
- fast execution,
- and strategic guidance on ML product direction.
French
Native or bilingual
English
Native or bilingual
Experience
- Teads FranceSenior data scientistPRESS AND MEDIAFebruary 2022 - Today (4 years and 4 months)Paris, France• Led the improvement and scaling of large-scale deep learning models (Deep & Wide, DeepFM, Transformer-based architectures) to optimize ad performance and increase platform margins.• Designed and conducted large-scale experimentation frameworks to evaluate and deploy advanced ML approaches, including Transformer-based models for CTR prediction and bidding optimization.• Developed data-driven optimization features used by global advertising clients to improve campaign delivery, targeting efficiency and overall performance.• Built bid recommendation and revenue forecasting systems leveraging time series forecasting and ML optimization techniques, contributing to significant revenue uplift and operational efficiency.
- SeLoger Group- Data scientistREAL ESTATEJanuary 2020 - January 2022 (2 years)Paris, France• Improved real estate listing localization accuracy using BERT-based Named Entity Recognition (NER), increasing conversion rates and enhancing search relevance.• Designed and deployed recommendation systems that increased qualified leads and improved user engagement across the platform.• Built and maintained large-scale data pipelines using Spark and Scala to process and prepare real estate datasets for ML applications.• Developed A/B testing frameworks to measure product and model performance, enabling data-driven product optimization and experimentation.• Created monitoring dashboards and analytics tools to track ML performance, business KPIs and operational metrics for product and business teams.
- GeneraliData ScientistBANKING AND INSURANCEJuly 2018 - November 2019 (1 year and 4 months)Paris, France• Designed and deployed fraud detection systems leveraging active learning, semi-supervised learning and anomaly detection techniques (Isolation Forest, XGBoost), helping reduce operational costs and financial risk.• Built an OCR-based IBAN extraction system using deep learning and computer vision models to automate document processing and significantly reduce repetitive administrative workload.
Recommendations
Be the first to recommend Abdellah
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of EngineeringInstitut Mines-Télécom Atlantique2019Master's degree in engineering