Abdelkader S.

Responsible for the deployment and operation of e-commerce vehicle trade-in estimation journeys on brand websites (Stellantis, Renault Group, Mitsubishi) with a lead generation objective.

Responsible for data organization: Creation of reports on key metrics, data migration to GCP, consolidation, and correction.

Main Achievements:

Data migration of leads to GCP: writing requirements, user acceptance testing, and monitoring developments.

Client follow-up: monthly reporting, recommendations on media acquisition strategy (fine-tuning Paid Search campaigns, SEO best practices), creation of the 2025 action plan for acquisition optimization, monitoring of developments/budgets.

Optimization of trade-in processes: Use of qualitative and quantitative data to create optimization user stories, front-end configuration via back-office, transcription of front-end needs through back-office evolutions, A/B testing of media landing pages.

Training: training and support for improving the analytics skills of the rest of the team and use of Adobe Analytics, GA4, BigQuery, Tableau, and Looker Studio tools.

Deployment and evolution/bug monitoring via Microsoft Planner/Redmine. Collaboration with Product and Dev teams following Agile methodology. Monitoring of deployments and user acceptance testing. Monitoring of key metrics on Adobe Analytics/GA4, creation of monthly/bi-monthly reports as per client needs on Tableau (via Big Query) and Looker Studio.

Managed a team of 2 people responsible for a project portfolio aimed at optimizing the customer journey and promotional merchandising within the EMEA region through various projects. Liaison between Product Owners and stakeholders on the e-commerce trading side for product-line specific issues.

Payment Project Management: within the Payment squad, identified the most relevant payment methods per market, wrote user stories, and tracked tickets for A/B testing ($2.4m incremental revenue, +3% conversion).

Expansion Project Management: within the commerce expansion squad, responsible for the deployment and growth of new sites, coordinated the activation of marketing levers - created business cases, coordinated and tracked translations for 11 languages, QA and launch planning ($1.2m incremental revenue).

Black Friday Merchandising Deployment: created and validated the merchandising plan, coordinated and tracked content creation (creative, translation/localization), organized and tracked QA, created site-specific customer journeys for the marketing plan + A/B testing of dedicated Google Shopping journeys ($6m incremental revenue during Black Friday/Cyber Monday period - Google Shopping test: $300k incremental revenue).

Within agile squads, documentation on Confluence - scope, roles and responsibilities, business cases - and task tracking on Jira. Monitored results via Adobe Analytics tracking and custom dashboards on Tableau. For the Black Friday deployment, created the merchandising plan on Excel, tracked merchandising plan completion on Trello, documented on Confluence, and monitored implementation on Jira. Monitored results on Adobe Analytics. Weekly follow-up with all stakeholders for alignment - merchandising plan, marketing plan, translations - and specific weekly follow-up with development teams in India for QA and roll-out of the merchandising plan.

Responsible for the P&L of 4 Nestle Health Science shops across various international markets and managed a team of 8 E-commerce managers/executives. Managed and monitored a project portfolio focused on ROI growth/optimization.

Customer Experience: Optimized the journey based on qualitative and quantitative tunnel analysis - tests on List and Detail pages, wrote user stories and implemented them on the CMS (+1.2% conversion rate).

Subscription Project: launched a subscription model within my scope - defined the offer (pricing, shipping, and subscription terms) and customer experience specifications, configuration, QA, and deployment monitoring.

Delivery Optimization Project: quantitative and qualitative analysis (DSAT), review of local providers and pricing, and addition/removal of providers.

Promotional Planning Management: created promotional plans for each brand according to local market seasonality and coordinated with marketing teams - weekly follow-up with the client on top-line and bottom-line results.

Within the Agency division of The Hut Group (MyProtein, Lookfantastic), responsible for the commercialization of Nestle Health and Science brands on a proprietary CMS developed by THG. Managed Profit & Loss, weekly review of results with the client. Monitored results and analyzed performance on Power BI and Google Analytics. Custom development and bug tracking via Jira. For projects, created business cases to evaluate potential returns and prioritize by feature and brand. Wrote requirements and user stories via Jira.