Freelancer profile translated to English.
Back to original languageAbout Abdelilah
⭐ Abdelilah El Yousfi — Brand Designer & Web Designer Webflow
Visual Identity • Branding • UI/UX • Website Creation
I am a Brand Designer specializing in creating strong visual identities and designing modern, effective Webflow websites.
I help companies, restaurants, startups, and brands build a professional, coherent, and memorable image.
Through my experiences with Food.Studio, Atomic Sauces, Piquicious, My Pulse, and Revanda, I have developed solid expertise in branding, art direction, UI/UX, and Webflow integration.
🔥 What I can do for you
Branding & Visual Identity
Logo & variations
Color palette
Typography
Complete brand guidelines
Visual identity redesign
Coherent and modern brand universe
Webdesign & Webflow Development
Complete UI/UX Design
Professional Webflow integration
SEO-optimized pages
Animations & interactions
Website redesign and UX optimization
Art Direction
Moodboards
Visual systems
Print & digital design
Brand vision support
🎯 Why work with me?
Modern, premium, and memorable visual identities
Fast, structured Webflow websites designed to convert
End-to-end strategic support
Simple, clear, and effective communication
Experience with brands in France, Belgium, Switzerland, and America.
portfolio io
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Basic
Can work on-site
Nantes (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Toulouse (up to 50km), Lille (up to 50km)
Experience
- Artisan coutelierGraphic Designer, Web DesignerARTS AND CRAFTSApril 2023 - July 2023 (3 months)La Rochelle, FranceCreation of the visual identity and website for a cutler wishing to develop their online presence and showcase their craftsmanship.Objective:Highlight the artisanal quality and precision of their creations through a fluid and immersive user experience.Approach:Brand positioning research and analysisCreation of a logo, color palette, and typography reflecting authenticity and modernityDesign of a clear and elegant Web mockup, designed for intuitive navigationDirect collaboration with developers to ensure perfect consistency between design and technologyResult:A harmonious website that showcases artisanal work while facilitating product discovery.👉 See the live website " https://lescouteauxdumarais.com "
- FoodstudioProduct DesignerRESTAURANTS AND FOOD SERVICEApril 2024 - December 2024 (8 months)Nantes, FranceGraphic Designer & Web Designer – (9 months)At Food.Studio, I worked on several branding and website design projects, combining visual strategy, brand consistency, and Webflow integration.🧩 Main Projects:Food.Studio: Creation of the new visual identity and complete website, including brand guidelines, mood boards, and adaptation for different media.Atomic Sauces: Redesign of product labels and format adaptation, creation of a landing page, and proposal of a new visual direction.Piquicious Sauces: Creation of the visual identity and packaging for the new brand derived from Food.Studio.🎨 Skills Used: Branding, art direction, graphic design, UI/UX design, Webflow, Adobe Illustrator, Photoshop, Figma.
- My PulseBrand Designer & Web DesignerRETAIL (LARGE RETAILERS)March 2025 - August 2025 (5 months)Nantes, FranceMy PulseBrand Designer & Web Designer – Freelance mission (5 months)Creation of the visual identity and website for My Pulse, an energy drink brand focused on performance and well-being.I designed a complete brand guideline (logo, colors, typography, visual universe) as well as a Webflow website showcasing the products and the brand's spirit.🎯 Objective: Position My Pulse as a premium and dynamic drink, reflecting an active lifestyle.🎨 Skills: Branding, Webflow, UI/UX design, art direction, visual communication, storytelling.
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Education
- Professional License Web Designer University of La RochelleUniversity of La Rochelle2024Formation axée sur la conception et la réalisation d’interfaces web alliant design graphique, ergonomie et développement front-end. Modules suivis : UX/UI design, création d’identité visuelle, intégration web (HTML/CSS), gestion de projet, communication digitale et outils Adobe (Photoshop, Illustrator, XD). Mise en pratique à travers des projets réels en collaboration avec des entreprises et des agences.