Freelancer profile translated to English.

Description

I have been a marketing and design professional for twenty years, whether in a corporate environment, a start-up, or running my own business, with multiple experiences in the field of sports. All these experiences have made me a true jack-of-all-trades, capable of facing the complex and constantly evolving challenges of my clients.

I had the opportunity to work with major players in the football industry, which I am passionate about. I took the initiative to approach the clients I wanted to work with, and it paid off. This is how I started working with Pro:Direct Soccer - a world leader in football equipment sales. It turned out they were planning to officially establish themselves in France and were looking for the right person to help them launch. For two years, I became the face of the brand in France, building a community from scratch and working hand-in-hand with brands like Nike and Adidas to create local content and events.

This experience opened doors for me and led me to further develop my consulting business in football and sports in general. The ability to build strong and lasting working relationships has been a key factor in my professional journey.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km)

Dream One football league
Founder
SPORTS
July 2020 - Today (5 years and 11 months)
Paris, France
In parallel with my consulting work, I have been developing an amateur football championship for several years. Dream One is the culmination of my vision. It is a dream concept for any amateur player, a TV-worthy championship where each player can live a unique experience, similar to that of a professional player.
In this one-of-a-kind championship, matches are broadcast live on social media, commented on and analyzed by pundits during a pre-match show. It also includes standings, statistics, and various content throughout the season.
An idea, and a lot of hard work, for spectacular results. In its first season, Dream One brought together over 80 artists, influencers, and former champions (Redouane Bougheraba, Sydney Govou, etc.) for a grand launch, before opening up to everyone. After 3 successful seasons, Dream One continues to grow (with the addition of a second division), attract new partners, and appeal to more and more new players.
The project is expanding its horizons by now offering team-building services, providing companies with a unique football experience in the world.
ORANGE
Communication Consultant
TELECOMMUNICATIONS
April 2018 - June 2018 (3 months)
Paris, France
Following the naming of the Orange Vélodrome stadium in Marseille, I invited influencers as part of an activation to participate in a gala football match against the winners of an online competition (15K+ participants). The content created generated over 2 million views.
NIKE FRANCE
Marketing and Communication Consultant
SPORTS
March 2016 - July 2020 (4 years and 5 months)
Paris, France
I participated in numerous projects for the American brand after leading Pro:Direct Soccer France. Notably for Euro 2016 in France (communication for the "Palais of Speed" event over 3 days in Paris, press product testing in the magnificent setting of the famous Charlety stadium, etc.).
Also: Event with PSG for the launch of a new Hypervenom shoe model, trip to Monaco with journalists and influencers for the launch of Magista shoes, storytelling and content creation for the launch of their next-generation ball in 2019...