Description

Senior designer, 13 years in graphic design and 2 years UX/UI strategy amd design. I turn projects around quickly without skipping steps, and I deliver what the brief actually needs.

A bit about what I do:

- Graphic design & branding. Thirteen years across visual identity, branding systems, and editorial design, layouts, magazines, that kind of thing, as well as digital design for web and social.

- UX/UI design. Wireframes, design systems, prototypes, and interfaces in Figma, with the same visual discipline I bring to branding work.

- Video editing. Nothing overly technical, but I put together clean, simple edits when a project calls for it.

- Content & social media. I’ve built content strategies and managed social media for real estate professionals, so I understand how design performs once people are actually scrolling past it.

- I also shoot real estate photography and video through my own studio, Space by Abby, if that’s ever relevant to a project.

I’m proactive, fast, and a bit of a perfectionist. I ask the right questions early so I’m not redesigning later, and I don’t call something finished until it actually feels right.

Industry field of expertise

Languages

Portuguese
Native or bilingual
Romanian
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lisbon (up to 50km)

Freelance
UX/UI Designer & Digital Creative
DIGITAL AND IT
January 2025 - Today (1 year and 6 months)
Lisbon, Portugal
Delivered responsive websites, improving usability through clear content hierarchy. Turned business needs into wireframes and high fidelity prototypes in Figma Partnered with developers to ship consistent, scalable interfaces
Figma
New Normal (Agency)
UX/UI Designer
DIGITAL AND IT
April 2024 - May 2024 (1 month)
Lisbon, Portugal
Designed UX/UI for "Conta Lá", an emerging Portuguese media platform, improving structure, navigation and mobile experience Simplified user flows and clarified content hierarchy Worked with developers to ensure accurate implementation
Equador
Graphic & Web Designer
DIGITAL AND IT
January 2021 - January 2024 (3 years)
Lisbon, Portugal
Led rebranding of Omatapalo (Onis), strengthening visual consistency and positioning Designed websites and landing pages aligned with user and business goals