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Abalache RabhiAR

Abalache Rabhi

Expert Salesforce

€700/day
1 project
Paris, FR
8-15 years
Salesforce
Salesforce Marketing Cloud
Salesforce Service Cloud
Salesforce Data Cloud
Salesforce Sales Cloud

Average response time: 1 hour

Freelancer profile translated to English.
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About Abalache

Certified Salesforce Project Manager, specializing in Sales, Service, Data modules, and with expertise in Marketing Cloud. Manages the roadmap for tool evolution. Acts as a specialist on implementation projects and trainer during the change management phase.
Luxury Goods
Fashion and Cosmetics
Hotel industry
Air Transportation and Tourism
E-commerce

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Shiseido
    Salesforce Service Cloud Project Manager
    FASHION AND COSMETICS
    December 2023 - Today (2 years and 7 months)
    Paris, France
    Management of projects for Customer Service and Clienteling business teams, on Service Cloud and Data Cloud tools.

    • Salesforce referent for the business team in relation with IT teams and the integrator during the construction phase.
    • Manage the proper execution of the roadmap for existing projects, from defining business needs, testing phases, to project delivery.
    • Participate in the Run phase of projects, be responsible for identifying and tracking incidents until their resolution.
    • Be responsible for the implementation and monitoring of solutions such as:
    • Study on the CRM data model within the framework of the Data Cloud implementation project.
    • Coordination of the integration of the telephony solution (CTI) Service Cloud Voice.
    • Implementation of the digital customer journey (account creation, onboarding, purchase, complaint..).
    • Steering the implementation of the OMS (Order Management System) module.
    • Optimization of the Salesforce console (Flows, Next best action, Knowledge Base, Product Catalog, Promotion...).
    • Selfcare (dynamic FAQ, callback option, contact form review...).
    Artificial Intelligence Generative AI Einstein Analytics Einstein Agentforce
  • Comexposium
    Salesforce Marketing Cloud Consultant
    January 2024 - September 2024 (8 months)
    Les portes de la Défense - Oracle France, Colombes, France
    Management of requests from Campaign Manager teams, integration of needs into the SFMC tool, relationship management with the IT team.

    • Collection of business needs, facilitation of scoping workshops.
    • Configuration of requests in the Marketing Cloud tool.
    • Development of complex audiences via SQL.
    • Implementation of the Marketing Cloud Data Model.
    • Development of an email personalization library via AMP Script.
    • Creation of Email journey templates: [email protected]
  • Chaumet
    Salesforce IT Project Manager
    January 2023 - November 2023 (11 months)
    Paris, France
    Steer CRM and Marketing Automation projects as the IT contact for Business teams.
    CRM, Clienteling, & Customer Service, from the scoping phase to deployment.
    • Define the roadmap in collaboration with business departments.
    • Pre-scope projects (feasibility study, business case & workload plan).
    • Scope projects to define governance, functional & technical perimeters, and build the provisional schedule.
    • Contribute to the detailed business analysis phase for defining, prioritizing, and validating use cases.
    • Steer the writing and validation of key deliverables from design to deployment (specifications, backlog, test cases, training & support documentation).
    • Coordinate implementation with the factory (internal & external technical teams: infrastructure, architecture, development, integrations, QA, deliveries & tests).
    • Migration of the Mailchimp campaign management tool to Salesforce Marketing Cloud.
    • Perform unit tests and contribute to the smooth running of user acceptance tests (UAT).
    • Support functional teams in acceptance (UAT), training phases.
    • Organize post Go Live support and corrective maintenance.
    • Ensure the smooth running of the project from scoping to operational maintenance post Go Live (planning, budget, actions, quality, impact & risk analysis, alert escalation).
    • Prepare and lead project and steering committees.
Check out Abalache's experience

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Education

  • – Information System Telecom
    ESSEC Business School
    2007
    – Information System Telecom
  • Master of Science in Management
    2005
    Maitrise de Science de Gestion
Check out Abalache's education

Skill set

Journey Builder
CRM
Project Management
Marketing
Email marketing
Emailing
Customer Service
Marketing Automation
Customer Relationship Management (CRM)

Categories