Aaron Martin

Engaged to lead and expand the technology and digital services capability of an established Auckland media production business, with commercial responsibility for the resulting growth.

▸ Founded and led the company's technology services expansion programme, launching three new web based service offerings from concept through to commercial operation ▸ Led the design, development, deployment, and delivery of 250+ customer websites, establishing scalable delivery frameworks, technical standards, and support processes ▸ Directed technology strategy for the organisation's online services and customer-facing digital platforms, acting as technology lead for customer digital transformation initiatives ▸ Built strategic vendor and technology partnerships supporting cloud-based and digital service delivery, expanding the organisation's digital services portfolio and creating new recurring revenue ▸ Deployed and managed technology infrastructure supporting live streaming, online production, hosting, and managed digital delivery services ▸ Generated a multi-six-figure increase in company revenue through new technology, web, hosting, and online service offerings

Engaged to build an entirely new IT Services division from the ground up, alongside the existing broadcast technology portfolio.

▸ Designed and launched Gencom's IT Services division from a blank page — defining the service catalogue, pricing, vendor relationships, and technical solution design across managed services, cloud, internet, and data connectivity ▸ Converted a one-off broadcast equipment sales business into a business with an ongoing managed services income stream, identifying and capitalising on a new recurring-revenue opportunity ▸ Built and deployed a new e-commerce platform, improving customer self-service and technical service delivery ▸ Introduced internet and data service offerings that allowed the business to compete at enterprise level and win new customer segments ▸ Acted as the technical bridge between technology capability and customer outcomes, building solution-led proposals that tied infrastructure investment to measurable business results

Appointed to lead the IT function for the New Zealand subsidiary of a major Japanese insurance group, managing a team of five across technology operations, governance, and project delivery.

▸ Delivered the Guidewire Cloud implementation — a business-critical platform migration valued at up to $5 million NZD, coordinated directly with Japanese parent-company IT leadership and multiple third-party vendors

▸ Introduced change management, vendor management, and governance frameworks that had previously been absent, improving risk posture and regulatory operational control ▸ Insourced previously outsourced PC support functions, improving service quality while reducing ongoing operating costs ▸ Enhanced IT reporting, giving leadership clear visibility of technology performance, project status, and risk ▸ Managed cross-cultural stakeholder relationships with Japanese parent-company leadership, aligning local technology operations with group strategy