Description

I help B2B SaaS and technology companies find clarity — in their story, their positioning, and their path to growth.

If your messaging feels fuzzy, your market feels crowded, or your marketing feels disconnected from your product’s true value, that’s where I come in. I bring 15+ years of experience in product marketing and go-to-market strategy, helping founders and leadership teams uncover what makes them different — and translate that into sharp positioning, credible messaging, and momentum that actually moves the needle.

What makes me different?

I don’t disappear into slides or jargon. I listen, ask smart questions, and help teams connect dots they can’t see from the inside. I’ve worked with startups, private-equity portfolio companies, and growth-stage SaaS brands — always bridging the gap between strategy and execution.

How I can help:

Clarifying positioning, messaging, and value proposition
Building go-to-market and launch strategies
Creating sales enablement decks and investor presentations
Developing brand narratives and website content
Leading rebrands or market repositioning initiatives
Using generative AI to uncover insights and accelerate content creation

I’ve led product marketing and GTM work for 16 SaaS portfolio companies, guided multiple rebrands, and developed messaging frameworks that helped new products find product-market fit faster. Clients appreciate that I bring both structure and flexibility — and that I care as much about clarity and collaboration as I do about results.

If you’re ready to get your brand, story, and strategy working together, let’s connect.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Vision Leadership Results Consulting
Fractional Product Marketing GTM Leader / Principal Consultant
TECH
January 2025 - Today (1 year and 5 months)
Los Angeles, CA, USA
Delivering AI-powered B2B branding, product marketing, and GTM consulting to software services client AI Advanced Solutions.
• Repositioned product offerings and messaging to focus on core strengths that created clear competitive differentiation and stronger branding.
• Designed and built new website AlAdvancedSolutions.com containing credibility-building content to drive leads.
• Published LinkedIn and blog thought leadership articles to build authority, inbound engagement, and followers.
• Developed sales collateral, cold outreach campaign strategy, and objection handling tactics. Set up HubSpot CRM.
Go-to-Market (GTM) Strategy Product Marketing Brand Strategy Content marketing Website Development
Golfing Innovations LLC
Founder & Chief Everything Officer
SPORTS
January 2024 - December 2024 (11 months)
El Segundo, CA 90245, USA
Developed GTM strategies for startup specializing in innovative brand-building solutions for golf tournament sponsors.
• Built GolfingInnovations.com website to showcase patented golf swag product, app, and Al-powered shopping solutions.
• Created business plan, pitch deck, explainer video, and financial projections.
• Leveraged generative Al to assist with market research, product messaging, and custom golf tip video searchbot vibe coding.
Go-to-Market (GTM) Strategy Website Development Brand Strategy Start-up Business Plan Development
Aurea.com (ESW Capital, Private Equity Firm)
VP Solutions Marketing
SOFTWARE PUBLISHING
April 2020 - March 2024 (3 years and 11 months)
El Segundo, CA 90245, USA
Used structured market analysis and messaging development framework to revamp GTM and product roadmap strategies for 16 B2B SaaS portfolio companies, driving improvements in customer acquisition and retention rates.
• 33% increase in new account acquisition rate combined with 40% reduction in CAC.
• 12% improvement in retention rates by integrating value-enhancing generative Al features into products.
• 50% reduction in sales rep ramp-up time by providing product, buyer, sales deck, demo, and objection-handling training.
• 50% reduction in GTM plan development time using Al-powered framework and cross-functional collaboration.
Go-to-Market (GTM) Strategy Product Marketing Generative AI Sales enablement Competitive Intelligence