About Aaron
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Conversational
Experience
- Meta-Park WorldProduct Designer & IT LeadSOFTWARE PUBLISHINGFebruary 2024 - July 2024 (5 months)Barcelona, SpainDesign, deployment, and comprehensive management of the digital ecosystem for Meta-Park World, an augmented reality (AR) and virtual reality (VR) startup. Technical leadership for the launch in just six months, ensuring a scalable infrastructure and a results-oriented acquisition strategy.+ Deployment of scalable cloud infrastructure using Microsoft 365 and hosting.+ Launch of the mobile MVP "MT Trails Pedraforca" with an intuitive interface.+ CRO optimization with CTAs, forms, and automated acquisition funnels.+ Management of press traffic, achieving a +150% increase.+ Mapping of the Digital Twin using Matterport 3D for topography and flow testing.A highly agile challenge that taught me to integrate service design with startup technological innovation in record time.
- Grupo TodoplanoDesign Director & IT ManagerE-COMMERCEMarch 2019 - June 2022 (3 years and 3 months)Barcelona, SpainStrategic leadership in scaling the business from €500k to €5M in annual revenue. My management professionalized the Design and IT departments, integrating omnichannel strategies to support the technical and commercial expansion of the physical store network.+ Scaling of the physical store network from 4-5 to +15 stores.+ Increase in annual revenue from €500k to €5M.+ Strategic migration to the latest generation PrestaShop, optimizing ROI.+ Mentoring of technical profiles, ensuring business continuity.+ Professionalization of workflows between Marketing, Networks, and Systems.This stage consolidated my ability to manage complex teams and systems in high commercial demand environments.
- Associació Plataforma d'Arts de CarrerDigital Strategy & Design LeadARTS AND CRAFTSJune 2017 - Today (9 years)Barcelona, SpainLeadership of the digital and visual strategy for Plataforma d’Arts de Carrer, a network of over 25 performing arts festivals. I act as a technical bridge between the sector and the administration, professionalizing its institutional voice and online presence.+ Administration of the digital hub with a sectoral agenda and equitable visibility.+ Design of strategic reports (Pla d’Impuls al Teatre).+ Creation of the educational program Anem al Carrer! for educational centers.+ Definition of institutional identity and impactful communication assets.+ Management of the digital ecosystem, facilitating dialogue with the Generalitat.It was here that I understood that design is, above all, a powerful tool for social, human, and pedagogical transformation.
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Education
- Master in User Experience and Customer Experience (UX/CX)IEBS Business School2025
- Vocational Training 1 — Carpentry and FurnitureBarcelona Activa2003
Certifications
- Digital retouching and image scanning (ARGD01_M01U2)Adams.2010
- Cybersecurity: Prevention, analysis, and incident response (IFCT103)Mainjobs2026