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Aaron KuentzmannAK

Aaron Kuentzmann

Graphic Designer | Visual + UX Designer

€225/day
Barcelona, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Aaron

With over 15 years of experience, my professional focus has evolved from visual creation to building complex digital systems that merge identity, technology, and business objectives. I specialize in transforming complex needs into tangible experiences that not only make a visual impact but also convert and retain customers.

I have expert command of Adobe CC for visual and editorial design, which I combine with a strong technical ability in Figma for information architecture and prototyping. My career includes design direction and IT management in high-growth environments, such as Grupo Todoplano, where I was part of scaling revenue from €500k to €5M, and the digital leadership of cultural networks like Xàfec (over 40 festivals).

My technical profile is complemented by real-world experience in web development (WordPress, PrestaShop), conversion optimization (CRO), and IT infrastructure. Additionally, I bring added value in content creation through professional photography and motion graphics (After Effects), allowing me to control brand consistency across all touchpoints.

I am a methodical and self-demanding individual, with a vision that goes beyond aesthetics: I seek to identify real friction points and turn them into measurable solutions. Currently, I continue to expand my skills in Javascript and Blender, always committed to keeping my projects at the forefront of digital competitiveness.

Shall we talk about how I can help boost your next project?
  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Conversational

Can work on-site
Barcelona (up to 20km)

Experience

  • Meta-Park World
    Product Designer & IT Lead
    SOFTWARE PUBLISHING
    February 2024 - July 2024 (5 months)
    Barcelona, Spain
    Design, deployment, and comprehensive management of the digital ecosystem for Meta-Park World, an augmented reality (AR) and virtual reality (VR) startup. Technical leadership for the launch in just six months, ensuring a scalable infrastructure and a results-oriented acquisition strategy.

    + Deployment of scalable cloud infrastructure using Microsoft 365 and hosting.
    + Launch of the mobile MVP "MT Trails Pedraforca" with an intuitive interface.
    + CRO optimization with CTAs, forms, and automated acquisition funnels.
    + Management of press traffic, achieving a +150% increase.
    + Mapping of the Digital Twin using Matterport 3D for topography and flow testing.

    A highly agile challenge that taught me to integrate service design with startup technological innovation in record time.
    Web Development HTML/CSS On-Page SEO UX/UI Design Adobe InDesign
  • Grupo Todoplano
    Design Director & IT Manager
    E-COMMERCE
    March 2019 - June 2022 (3 years and 3 months)
    Barcelona, Spain
    Strategic leadership in scaling the business from €500k to €5M in annual revenue. My management professionalized the Design and IT departments, integrating omnichannel strategies to support the technical and commercial expansion of the physical store network.

    + Scaling of the physical store network from 4-5 to +15 stores.
    + Increase in annual revenue from €500k to €5M.
    + Strategic migration to the latest generation PrestaShop, optimizing ROI.
    + Mentoring of technical profiles, ensuring business continuity.
    + Professionalization of workflows between Marketing, Networks, and Systems.

    This stage consolidated my ability to manage complex teams and systems in high commercial demand environments.
    E-commerce Retail Marketing UX/UI Design Graphic Design On-Page SEO
  • Associació Plataforma d'Arts de Carrer
    Digital Strategy & Design Lead
    ARTS AND CRAFTS
    June 2017 - Today (9 years)
    Barcelona, Spain
    Leadership of the digital and visual strategy for Plataforma d’Arts de Carrer, a network of over 25 performing arts festivals. I act as a technical bridge between the sector and the administration, professionalizing its institutional voice and online presence.

    + Administration of the digital hub with a sectoral agenda and equitable visibility.
    + Design of strategic reports (Pla d’Impuls al Teatre).
    + Creation of the educational program Anem al Carrer! for educational centers.
    + Definition of institutional identity and impactful communication assets.
    + Management of the digital ecosystem, facilitating dialogue with the Generalitat.

    It was here that I understood that design is, above all, a powerful tool for social, human, and pedagogical transformation.
    Graphic Design Web Design Editorial Design Web Development On-Page SEO

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Education

  • Master in User Experience and Customer Experience (UX/CX)
    IEBS Business School
    2025
  • Vocational Training 1 — Carpentry and Furniture
    Barcelona Activa
    2003

Certifications

Skill set

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