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Description

You invest in Google Ads without being sure that every euro really pays off.

You want qualified leads and sales, not just clicks and reporting that no one understands.

This is exactly what I offer.

🚀 By working with me, you will:

- Generate more qualified leads or direct sales

- Reduce your cost per acquisition (CPA)

- Increase your Return on Ad Spend (ROAS)

- Maintain complete visibility of your performance, without jargon

What this looks like in practice:

🏅 6 years exclusively on Google Ads (formerly Adwords)

💰 +€6M in media budget managed

📊 +50 companies supported (B2B & B2C)

I focus solely on Google Ads: Search, Shopping, Performance Max, Display, YouTube. No dispersion, no half-measures. I support VSEs, SMEs, and startups that want profitability, not just volume.

🧠 My method:

1. Audit: I diagnose what's holding back your results

2. Strategy: keywords, campaign structure, clear objectives

3. Execution: creation or complete overhaul of campaigns

4. Continuous optimization: tests, adjustments, iterations

🎯 My services:

- Account audit (structure, bids, Quality Score, tracking)

- Creation and management of Search, Shopping, Performance Max, Display, YouTube campaigns

- Keyword strategy and planning (complete semantic analysis)

- Conversion tracking and monitoring (Google Tag Manager + GA4)

- Clear monthly reporting on Looker Studio

- UX recommendations on your landing pages and offers

✅ What sets me apart:

- 100% Google Ads, agency environment: I've managed demanding multi-client budgets

- Results-oriented: ROAS, CPA, CTR, lead volume

- Google Ads Certified (Skillshop)

Whether you're starting from scratch or taking over an existing account: a free 30-minute audit, and you'll leave with 3 concrete areas for improvement.

I await your message.

Industry field of expertise

Languages

English
Fluent
Hebrew
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

REACTIVE EXECUTIVE
Google Ads Campaign Management - B2B Lead Gen
HUMAN RESOURCES
January 2022 - December 2025 (3 years and 11 months)
Paris, France
Acquisition of B2B leads via Google Ads for a transition management firm.

What I did:
- Keyword strategy and planning for a long B2B decision cycle
- Creation and management of Search campaigns focused on qualified lead generation
- Implementation of offline conversion tracking (OCT) via Google Sheets connected to Google Ads to report on the actual quality of leads and optimize for the conversions that matter
- Conversion tracking and monitoring (Google Tag Manager + GA4), lead tracking up to qualification
- Continuous optimization: ad testing, bid adjustments, exclusions
- Monthly reporting on lead volume and cost per lead
Google Ads Account Management Google Ads Consultant Google Ads Campaign Conversion Tracking Google Ads Tracking
Silvera
Google Ads Shopping, Search, and YouTube Ads Campaign Management
E-COMMERCE
January 2022 - February 2026 (4 years and 1 month)
Paris, France
Management of Google Ads campaigns (Search + Shopping + YouTube) for high-end designer furniture

What I did:
- Overhaul of the account structure with the creation of Search and Shopping campaigns (Performance Max) as well as awareness campaigns (YouTube and Demand Gen)
- Optimization of the Google Merchant Center feed with the creation of broadcast rules to prioritize profitable products
- Account management with profitability objectives (ROAS)
- Conversion tracking (Google Tag Manager + GA4)
- Monthly Looker Studio reporting
Google Shopping Google Ads Account Management Google Analytics E-commerce Google Data Studio
Flexilivre
Google Ads + Google Shopping Management
ENTERTAINMENT AND LEISURE
January 2022 - January 2026 (4 years)
Paris, France
Management of Google Ads Shopping and Performance Max campaigns for an e-commerce store selling personalized photo products (albums, calendars, posters, frames).

What I did:
- Restructuring of Shopping campaigns by product profitability, with target CPA management (<€25)
- Cleaning of the Merchant Center feed and optimization of product listings (titles, descriptions, secondary attributes, etc.) to increase CTR
- Product broadcast arbitrage to allocate budget towards the best performers
- GA4 analysis of the conversion funnel: CRO diagnosis (difference in mobile vs. desktop conversion rates and drop-off points)
- E-commerce reporting and recommendations (offers, UX, etc.)

Result: budget focused on profitable products, CPA controlled below target, and clear visibility on what truly generates sales.
Google Shopping Google Ads Account Management Google Ads Consultant User Experience Design Google Analytics