Description

A multimedia creative with 7+ years of experience producing dynamic content, immersive publications, and engaging marketing strategies. Oversees an independent online & print magazine's editorial strategy with a long-term entrepreneurial vision. Empowers artists and entrepreneurs by facilitating knowledge-sharing sessions and collaborative opportunities. Conceptualizes new methods of engaging audiences that are reinforced by immersive multimedia components.

Languages

English
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

WeAr Global Magazine
Writer & Editor (Freelance)
PUBLISHING
March 2022 - Today (4 years and 3 months)
Paris, France

• Writing articles showcasing emerging European fashion designers, trends, and luxury retail experiences for a UK lifestyle magazine.
• Facilitating fashion shoots on-site in Paris during exclusive trade shows to provide a platform to emerging designers.
• Contributing ideas, conducting research, and peer-editing other writers' drafts with meticulous attention to detail.
• Cultivating a network of fashion industry contacts and leveraging relationships to boost brand visibility and prestige.
Fashion Magazine Artistic direction Editorial
Charu Marketing Agency
Operation Director
SOCIAL NETWORKS
August 2018 - Today (7 years and 10 months)
Paris, France
• Managing the full spectrum of social media activity for 13 diverse small businesses.
• Writing, editing, and tailoring 400+ blog posts featured on clients' websites.
• Creating editorial & visual style guides to ensure quality and consistency across branded messaging.
• Crafting unique captions and designing graphics for daily postings, resulting in a 60% increase in followers across the client portfolio.
• Representing each client on social media when attentively responding to customer queries.
• Sharing expertise in content creation, editorial strategy, and customer success with client executives.
Marketing Communication Digital communication Communication strategy
POPOUT Art Studio
Editorial & Creative Director
PRESS AND MEDIA
March 2018 - Today (8 years and 2 months)
Paris, France

• Overseeing the creative strategy behind an annual multimedia magazine that sold 25K copies worldwide.
• Leading a newsroom where 50+ writers pitched ideas, peer-edited each others' work, and covered BIPOC artists.
• Generating $9K ad revenue from fashion, hospitality, and health & wellness brands.
• Executing printing & distribution plans to ensure that the publication achieves retail success.
• Curating an interactive website with an intuitive user experience and eCommerce platform.
Proofreading/Editing Editorial Editorial strategy Artistic direction Adobe Creative Suite

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Masters
The American University of Paris
2018
Global Communications
Bachelors
Clark Atlanta University
2012
Fashion Design & Merchandising

Aalyiah Heath

Writer, art director, creative director, editor

About Aalyiah

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