Freelancer profile translated to English.
Back to original languageAbout Yohan
Google Digital Active certified in web marketing and Google Ads
Enthusiastic, pragmatic and willing, my approach is always to fully understand the business model and business challenges before committing resources.
Digital actor for 20 years, I have had the opportunity to collaborate on more than 300 major projects in France but also abroad (in agencies and at the advertiser). I have thus contributed to the development of web and mobile solutions, as well as assistance to pure player startups, by providing my know-how in functional design, service integration and customer behavior.
With this experience, I have developed a very great understanding of digital issues that I do not hesitate to confront with business problems, systematically seeking pragmatic solutions that are perfectly in line with the realities of the company and its environment.
A team man and manager, with great empathy, I have built and united teams of up to 20 people that I have brought to work together as best as possible because I only appreciate shared successes.
Today I have built myself on 2 convictions, first that current companies will only survive by embracing digital, both in the solutions offered and in their internal restructuring. Secondly, that an idea is only valuable in the quality of its implementation.
Digital is not just a solution, it's a state of mind ...
Do not hesitate to contact me, I will be happy to answer your questions.
See you soon.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- TITRATVSRepositioning of a Media Asset Management solutionFILM AND AVJuly 2017 - Today (8 years and 10 months)Paris, FranceStep 1: Identification of problems and customer validation- Audit of the existing tool- Redesign of the Ux/Ui to match the standards of 2017- Realization of a demo for a confrontation with the market and obtain validation of expectations.- Preparation of communication tools for a trade showStep 2: Strategic recommendation to validate the Go/NoGo of the redesign- Writing a business plan- Web marketing strategy recommendation
- LECLAIREURDigital managementLUXURY GOODSSeptember 2015 - January 2017 (1 year and 5 months)Paris, FranceDigital transformation of the company. Elaboration of a business plan and a strategic recommendation, supervision of the implementation of an ERP and an attached e-commerce platform, Recruitment and organization of a team of 15 people to manage the activity.
- BetoseeDigital ManagerFASHION AND COSMETICSJanuary 2014 - April 2015 (1 year and 3 months)Elaboration and supervision of a web digital platform and mobile apps developed to measure. Supervision of a team of 7 people. Implementation of tools and working methods.
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Education
- Google Digital Active CertificationGoogle / IAB Europe2017Formation diplômante Google Digital active en marketing digital 23 modules validés couvrant l'ensemble des thèmes du marketing digital : Adwords Réseau de recherche et réseau display, Emailing, Publicités Media Sociaux, vidéo en ligne, ecommerce, ciblage, analyse d'audience, Internationalisation d'activité, internet sur mobile.
- Google AdWords CertificationGoogle2017La certification Google AdWords abordent des concepts publicitaires élémentaires et avancés, en particulier la configuration, la gestion et l'optimisation des campagnes.