Description

I’m a Webinar Manager and Online Events Producer specialising in webinar funnels, webinar marketing, and CRM automation for EdTech, HRTech, online education, career platforms and service-based learning products. I help teams plan, set up and run high-converting webinars and connect them properly with email marketing, CRM systems and follow-up automations.

What I do (end-to-end):

• Webinar strategy, planning & performance analytics

• Live webinar setup and coordination

• Website pages (registration, thank-you & replay),

• Website integrations: CRM, UTM tracking, pixels & Google Tag Manager

• Email sequences: copy & automation

• Webinar content & presentation structure (agenda, key blocks, transitions to offer)

• Webinar asset design (landing pages, email templates, slides)

• Speaker coordination & dry-runs

What I need to get started:

• Access to required tools (website/landing builder, email platform, webinar tool, booking tool)

• Ability to register on selected platforms and approval for minor tool costs (if needed)

• Brand assets (logo, colors, fonts, guidelines if available)

• Webinar content basics (offer description, key benefits, existing copy or slides if any)

• Webinar details (date, time, topic, format)

• Company & speaker info (short description, bio, photo, reference links)

Industry field of expertise

Languages

Russian
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Gloria Kruner's Home Staging & Redesign Consulting
Product Manager
September 2020 - Today (5 years and 9 months)
Düsseldorf, Germany

- Supervised the development of the first online home staging course in Russian, which was accredited by the International Association of Home Staging Professionals (IAHSP®).
- Increased webinar funnel conversion by 50% thanks to the notification system and a new structure for the sales presentation. Developed an asynchronous course format that increased the online school's revenue by 14% and reduced tutor workload.
- Optimized team performance by implementing agile methodologies and promoting collaboration in Notion.
- Set up the CRM system by implementing sales manager scripts that doubled the conversion rate from leads to customers and reduced the cost of customer acquisition by 23%.
Webinar Sales funnel Email marketing
Libertadacademy.com
Product Manager
March 2021 - November 2021 (8 months)

- Hired and coordinated a cross-functional team resulting in the launching of 3 online courses from scratch in stock trading and cryptocurrency.
- Improved the online school's KPIs: COR - 35%, NPS - 95% by implementing more detailed roadmap planning, backlog prioritization, and developing good communication with the team.
- Managed the integration of LMS GetCourse with Libertex's Salesforce CRM, including payments, sales funnels, and student notification processes.
Mavi
Training Supervisor
October 2017 - January 2020 (2 years and 3 months)
Moscow, Russia

- Improved the skills of service and sales staff (Mystery shopping score = 94%) by implementing a corporate online university based on LMS iSpring learn.
- Developed an L&D system (over 70 online courses, weekly training, and monthly evaluation) resulting in the promotion of team members and a reduction of employee turnover.