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El ZheneEZ

El Zhene

Webinar Funnel Specialist

€200/day
Belgrade, RS
3-7 years

Average response time: 1 hour

About El

I’m a Webinar Manager and Online Events Producer specialising in webinar funnels, webinar marketing, and CRM automation for EdTech, HRTech, online education, career platforms and service-based learning products. I help teams plan, set up and run high-converting webinars and connect them properly with email marketing, CRM systems and follow-up automations.

What I do (end-to-end):

• Webinar strategy, planning & performance analytics
• Live webinar setup and coordination
• Website pages (registration, thank-you & replay),
• Website integrations: CRM, UTM tracking, pixels & Google Tag Manager
• Email sequences: copy & automation
• Webinar content & presentation structure (agenda, key blocks, transitions to offer)
• Webinar asset design (landing pages, email templates, slides)
• Speaker coordination & dry-runs

What I need to get started:

• Access to required tools (website/landing builder, email platform, webinar tool, booking tool)
• Ability to register on selected platforms and approval for minor tool costs (if needed)
• Brand assets (logo, colors, fonts, guidelines if available)
• Webinar content basics (offer description, key benefits, existing copy or slides if any)
• Webinar details (date, time, topic, format)
• Company & speaker info (short description, bio, photo, reference links)
  • Russian

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Gloria Kruner's Home Staging & Redesign Consulting
    Product Manager
    September 2020 - Today (5 years and 9 months)
    Düsseldorf, Germany

    - Supervised the development of the first online home staging course in Russian, which was accredited by the International Association of Home Staging Professionals (IAHSP®).
    - Increased webinar funnel conversion by 50% thanks to the notification system and a new structure for the sales presentation. Developed an asynchronous course format that increased the online school's revenue by 14% and reduced tutor workload.
    - Optimized team performance by implementing agile methodologies and promoting collaboration in Notion.
    - Set up the CRM system by implementing sales manager scripts that doubled the conversion rate from leads to customers and reduced the cost of customer acquisition by 23%.
    Webinar Sales funnel Email marketing
  • Libertadacademy.com
    Product Manager
    March 2021 - November 2021 (8 months)

    - Hired and coordinated a cross-functional team resulting in the launching of 3 online courses from scratch in stock trading and cryptocurrency.
    - Improved the online school's KPIs: COR - 35%, NPS - 95% by implementing more detailed roadmap planning, backlog prioritization, and developing good communication with the team.
    - Managed the integration of LMS GetCourse with Libertex's Salesforce CRM, including payments, sales funnels, and student notification processes.
  • Mavi
    Training Supervisor
    October 2017 - January 2020 (2 years and 3 months)
    Moscow, Russia

    - Improved the skills of service and sales staff (Mystery shopping score = 94%) by implementing a corporate online university based on LMS iSpring learn.
    - Developed an L&D system (over 70 online courses, weekly training, and monthly evaluation) resulting in the promotion of team members and a reduction of employee turnover.

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Education

  • Master of Psychology
    YAROSLAVL DEMIDOV STATE UNIVERSITY
    2003
    Master's degree, Counseling Psychology

Skill set

Categories