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Zurab NatchkebiaZN

Zurab Natchkebia

Shopify Expert | UX/UI | Shopify Developer

€378/day
4 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Zurab

72 Shopify stores created | Premium UI/UX | Advanced Integrations


FreelanceShopify Developer& **web designer**, I support ambitious brands in the creation, optimization, and complete redesign of their **e-commerce store**.
I don't just execute:I live each project with my clients**, bringing **strategic**, technical, and design **decisionsto guarantee a high-performing, profitable store aligned with your vision.

1. My Approach

Combiningaesthetics**, **performance**, and **automationto transform each store into a **conversion machine**.
Every line of code, everyUI/UXchoice is designed to serve your revenue.

2. My Key Skills

*Complete Shopify– mastery of **themes**, **Liquid**, dynamic sections, **checkout**, metafields

*Advanced Development– REST & GraphQL APIs, SQL, CRM integration (Dolibarr, HubSpot, etc.)

*Apps & Automations– Shopify Flow,Recharge**Subscription**, Fast Bundle, Subi, UpPromote, **N8N**, Zapier, webhooks, AI

*UX/UI DesignFigmamockups, mobile-first design, visual consistency, visual storytelling

*Performance & SEO– Core Web Vitals optimization, compression, lazy loading, semantic structure

*Business Mindset– global support, ROI vision, continuous improvement post-launch


3. Types of Projects

  • Creation ofpremium**Shopify** stores (conversion & performance)
  • Complete redesign: design, structure, UX & technical
*Bundles**, **subscriptions& connectedCRMstoautomateyour growth

*Custom Integrations**: Recharge, **Dolibarr**, **public/private APIs**, **Shopify Flow
  • Development ofcustom modulesfor agencies & major brands

4. In Summary

✅ 60+ Shopify projects and stores completed
✅ Experience with companies exceeding €1M in annual revenue
  • French

    Native or bilingual

  • English

    Fluent

  • Georgian

    Native or bilingual

Can work on-site
Paris (up to 50km), Lyon (up to 50km), Lille (up to 50km), Toulouse (up to 50km), Nice (up to 50km)

Experience

  • EPI Protect
    AI Infrastructure & Shopify Dashboard / Stock and SEO Automation
    CIVIL ENGINEERING
    February 2026 - March 2026 (1 month)
    Paris, France
    Design and development of acomplete infrastructureconnectingShopify**, **n8n**, and **Anthropic's Claude APItoautomatetwo critical business challenges for a B2B PPE store: **supplier stock synchronization and large-scale catalog SEO optimization**.


    • Development of a React + TypeScriptdashboarddeployed on Vercel and integrated into the client's Shopify ecosystem.
    • Creation of apremium management interfacewith **authentication**, side navigation, and dedicated operational control modules.
    • Stock Sync Module: drag & drop import of a supplierCSVof approximately 24,000 lines, preview, validation, sending to an n8n webhook, and updating Shopify stocks with a processing report.
    *History Module**: tracking of past **synchronizationswith success rates, duration, and update details.

    *Settings Module**: **webhookconfiguration, connection testing, and notification management.

    *Implementationofn8n**workflows** on Hostinger VPS to orchestrate business processes.
    • Portwest to Shopifysynchronizationworkflow with SKU-by-SKUmatchingvia the Admin API and near real-time quantity updates.
    *SEO Automation Workflowto enrich approximately 1,600 product pages using Shopify data and supplier PDF technical sheets.
    • Automated generation via Claude of enriched titles, SEO handles, 301 redirects, editorial content, meta titles, meta descriptions, SEO tags, ALT tags, and Schema.org structured data.
    • Re-injection of content into Shopify via GraphQL and creation of an SEO Generator module in the dashboard to manage batches, adjust prompts, and preview content before publication.

    Relevant Skills
    • Shopify
    • React
    • TypeScript
    • n8n
    • Anthropic / Claude API

    Industry
    B2B E-commerce / PPE / Automation / AI
    N8N Automation Shopify Expert Shopify Developer Shopify Application Shopify SEO
  • EPI Protect
    Creation and Structuring of a B2B Shopify Store — PPE & Protective Equipment
    CIVIL ENGINEERING
    December 2025 - February 2026 (2 months)
    Paris, France
    Setup of a **complete B2B Shopify store for a PPE distributor**, based on the **Portwest supplier catalog**, with a strong focus on data **structuring**, catalog readability, and adaptation to professional sales logic.


    • Development of a Python scraper with Selenium to extract over 1,700 SKUs from the Portwest online catalog: titles, descriptions, images, PDF technical sheets, purchase prices, and variants (sizes, colors).
    • Data cleaning, enrichment, and normalization to produce clean, reliable, and usable CSVs in Shopify.
    • Bulk import of the catalog via Matrixify, managing products, variants, metadata, URL handles, collections, and product attributes.
    • Creation and structuring of collections by range, product type, and use, mapping supplier categories to a coherent Shopify architecture.
    • Configuration of filters, attributes, and sorting logic to ensure clear navigation within a dense catalog.
    • Design of the main menu, header, and overall site structure, with multiple iterations of imported and adjusted structures to achieve simple, robust, and efficient navigation.
    • Implementation of B2B pricing logic with tiered discounts based on customer profile, integration of Portwest purchase prices, and margin calculation basis for managing promotions.
    • Customization of the Shopify Pursuit theme using Liquid templates, sections, and snippets to adapt product page display: technical specifications, standards, tab content, and key information.
    • Overall work on consistency between catalog data, sales structure, and user experience to make a large product volume usable in a Shopify environment.

    Relevant Skills
    • Shopify
    • Liquid
    • Python
    • Selenium
    • Matrixify

    Industry
    B2B E-commerce / PPE / Distribution
    Shopify Expert Liquid Shopify B2B Shopify Website Creation Shopify
  • RVSB
    Malt logoOn Malt
    Shopify Developer / Front-end & Back-end Integrator / Custom Site for Zoo Malin
    ENERGY AND UTILITIES
    August 2025 - August 2025
    Paris, France
    Complete redesign and finalization of a Shopify e-commerce site, including both front-end and back-end interventions.
    In-depth work on the existing theme with customization of Liquid, HTML, CSS, and JavaScript code to create a unique design, perfectly adapted to the visual identity and specific needs of the client.
    Creation and integration of over 300 product pages with detailed descriptions, optimized visuals, and careful SEO. Organization of all products within logical and attractive collections, with custom filters to facilitate customer search.
    Complete optimization of the site structure, navigation, and ergonomics to improve user experience and the purchasing journey.
    Advanced configuration of store settings, integration of key features (dynamic product blocks, banners, interactive sections), and implementation of responsive design adapted to all devices.
    Improvement of technical performance: optimization of loading times, image compression and resizing, script adjustments, and reduction of unnecessary resources.
    Strategic support for the client on store management, e-commerce best practices, and launch preparation to ensure a high-performing and profitable site from launch.
    Shopify Website Creation Shopify Expert Shopify Liquid Shopify Website Redesign Shopify Theme Customization

Reviews

5.0

Out of 4 ratings

S

Smail

recharge solaire

Reviewed on 8/18/2025

Excellent, versatile, patient, and understanding. I highly recommend him.
S

Sebastien

RVSB

Reviewed on 8/10/2025

⭐️⭐️⭐️⭐️⭐️ Zurab is top-notch! Mission completed with professionalism, speed, and efficiency. Smooth communication from start to finish, the work perfectly matches my expectations. I highly recommend and will work with him again without hesitation!

Recommendations

Bilal ZarzourBZ
Téo BonnenfantTB
Gregoire MoreelsGM
+4
Bilal Zarzour and 6 other people have recommended Zurab

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Education

  • Shopify Specialization – E-commerce Development & Design
    Advanced Self-Training + Shopify Partner Academy
    2025
    Formation intensive sur l’écosystème Shopify : personnalisation de thèmes en Liquid, optimisation UX/UI, SEO, intégration d’apps (Klaviyo, Subi, Appstle…), responsive design, et création de boutiques performantes orientées conversion. Plus de 60 boutiques créées à ce jour pour des clients e-commerce en France et à l’international.
  • Wordpress
    Wordpress
    2020
    Apprendre à créer un site web dans son intégralité : – Découvrir les différents thèmes – Concevoir un design de A à Z sans recourir à un thème existant – Étudier les différents widgets WordPress

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