Freelancer profile translated to English.
Back to original languageAbout Zied
Part-Time CMO · Outsourced Marketing Director · Positioning Marketing Consultant
Need to structure your marketing? Generate qualified leads? Clarify your positioning?
I work with founders and executives who want to transform their digital presence into a growth lever.
A dual strategy + operational hat
▪️ Marketing vision and strategy
▪️ Positioning and value proposition
▪️ Lead generation (SEA, SEO, GEO, content...)
▪️ Conversion funnel optimization
▪️ Performance monitoring and team/provider coordination
▶️Marketing Strategy
Positioning, ICP, key messages, action plan with KPIs
Prioritization of high-impact actions based on budget
Lead generation, conversion funnels, acquisition channels, CAC/CPL tracking
▶️Positioning and Differentiation
①️ Scored mapping of customer needs and decision criteria.
②️ Differentiation matrix: 3 to 5 viable angles, ranked by potential and risk level.
③️ Actionable positioning deck, 3 strategic options for informed decision-making.
▶️SEO / GEO Strategy
SEO audit and visibility bottleneck diagnosis.
Organic strategy, SEO architecture, high-potential keywords, strategic page optimization.
▶️Paid Ads (SEA / SMA)
Agency management, budget optimization, multichannel reporting.
Performance tracking and results challenge.
▶️CRM
HubSpot/Pipedrive structuring, nurturing, automation, funnel reporting.
Marketing/sales workflow automation.
Tools
GA4, Search Console, Ahrefs, HubSpot, Pipedrive, DataStudio, Zapier...
Why work together?
+10 years of experience in marketing and acquisition.
Dual approach: strategic vision and operational mastery.
SEO/GEO expertise, Data Analytics oriented.
Available part-time, for ongoing support or one-off missions.
Looking forward to collaborating!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SBA ComptaOutsourced Marketing Director / Part-Time CMOCONSULTING AND AUDITSFebruary 2018 - Today (8 years and 4 months)Paris, FranceSBA Compta is an online accounting firm for VSEs/SMEs. After laying the SEO and inbound foundations, the company needed global marketing management to structure its long-term growth.
Mission
► Strategic Management- Management of the overall marketing strategy and acquisition
- Rebranding from SmallBusinessAct to SBA Compta (proposal, validation, transition management)
- Management of a 4-person marketing team
- Selection, coordination, and management of agencies and providers
► Acquisition- SEO strategy and increasing organic traffic
- Management of the Google Ads strategy: agency brief, performance monitoring, budget optimization
- Creation and optimization of landing pages
- Social media management
- Pipeline analysis and channel arbitration
► Marketing Automation & CRM- Deployment of marketing automation and nurturing sequences
- Implementation of a new CRM and workflow automation via Zapier
- Marketing-sales alignment and conversion funnel structuring
► Performance & Optimization- Conversion rate optimization across the entire funnel
- User journey analysis (Hotjar, Microsoft Clarity) and A/B testing
- KPI tracking, reporting, and performance analysis
- Implementation of monitoring dashboards (Data Studio)
- ROI analysis per channel and budget allocation recommendations
Expertise
Marketing direction, acquisition strategy, SEO, Google Ads (agency management), marketing automation, CRM, Zapier, landing pages, CRO, team management, provider managementResults
Organic traffic reached 40,000 visitors per month. Branded search increased by +530%, reflecting strong brand awareness growth. SEO and Ads campaigns generated a significant volume of qualified leads, directly contributing to the company's business development. - Déclic Positionnement MarketingPositioning Strategy ConsultantCONSULTING AND AUDITSMarch 2025 - Today (1 year and 3 months)Are you launching a new product, entering a different market, or is your current offering not converting as well as its value suggests?I help you identify the right positioning and turn it into a competitive advantage.My experience in marketing strategy and acquisition allows me to approach positioning from a business perspective: not just brand image, but what actually generates customers.Goal: clarify your positioning, increase commercial impact, and activate the right conversion levers.
► Express Diagnosis: 1:1 Session
A strategic diagnosis for executives who feel their offering isn't converting enough but don't know why.- Analysis of current positioning against the market
- Identification of friction points in the value proposition
- Actionable and prioritized recommendations
► Positioning and Differentiation Pack
Structured support to build a solid and differentiating positioning.①️ Scored mapping of customer needs and decision criteria.②️ Differentiation matrix: 3 to 5 viable angles, ranked by potential and risk level.③️ Actionable positioning deck, 3 strategic options for informed decision-making. - Mayence SADigital Marketing ConsultantCONSULTING AND AUDITSJuly 2018 - September 2025 (7 years and 2 months)Levallois-Perret, FranceRecurring missions: following the website restructuring, Mayence has called upon my services several times for one-off web marketing support, SEO, content strategy, and CRM and lead generation structuring missions.
Mission
► Digital MarketingStrategic SEO supportDeployment of a content and link-building strategyCreation of a semantic cocoon for positioning on new services (2025)Upskilling the internal team on SEO execution► Acquisition & CRMHubSpot implementation and structuringConfiguration of the sales pipeline and contact propertiesTeam training on opportunity usage and trackingExpertise
Strategic SEO, content strategy, link building, semantic cocoon, HubSpot, team training, lead generationResults
Natural referencing has become a major acquisition channel for the company, regularly generating leads and customers.
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