Ziad B.

I had the pleasure of collaborating with Ziad on a project to optimize our purchasing process, and I can only recommend his expertise. His dual role as UI/UX designer was a real asset. He deeply analyzed the user experience while proposing interfaces that were effective, intuitive, and aesthetic. His ability to quickly identify friction points and provide concrete solutions had a direct impact on our product's performance. Thanks to his user-centered and results-oriented approach, we significantly improved the journey's fluidity and our conversion rates. Ziad combines product vision, attention to detail, and understanding of business challenges. He is also a reliable, committed, and very pleasant collaborator to work with. I highly recommend Ziad for any UI/UX design, journey optimization, or product design assignment.

Ziad designed a complete and coherent promotional sales funnel, from the landing page to the advertising visuals, including the cross-sell mailing. Very good understanding of marketing and commercial challenges, with an approach focused on conversion and user experience. The deliverables were clear, effective, and perfectly aligned with the promotion strategy. Smooth communication, proactive, and met deadlines. I highly recommend for any assignment combining design, digital marketing, and commercial performance.