About Zia
Salesforce Certified Admin, Developer, DevOps & Consultant | 8+ Years of Experience
Hi! I'm a UK-based Salesforce Professional with over 8 years of hands-on experience designing, building, and optimising Salesforce solutions for businesses across industries from startups to enterprises, both locally and globally.
I specialise in end-to-end Salesforce delivery, whether you need help with automation, custom development, or platform integration. I combine technical depth with a strong understanding of business processes to deliver reliable, scalable, and future-ready CRM solutions.
💼 What I Do Best:
Salesforce Administration & Automation
Record-Triggered & Scheduled Flows
Validation Rules, Workflow Rules, Approval Processes
Service Cloud, Sales Cloud, Field Service Lightning (FSL)
Experience Cloud Setup & Optimisation
Omni-Channel, Live Agent, Knowledge Base, Entitlements
Custom Development (Apex & LWC)
Apex Classes, Triggers, Batch Apex, Queueable Apex
Visualforce & Custom Controllers
Custom Metadata, Custom Settings, Named Credentials
Integrations & Advanced Features
REST & SOAP APIs, Apex Callouts, Platform Events, CDC
Mulesoft, Workato, Zapier, External Services
Agentforce, AI Agents, Einstein Bots (Dialogflow, Amazon Lex)
DevOps & Deployment
Salesforce DX (SFDX CLI), Unlocked Packages
Gearset, Copado for CI/CD & change tracking
Mobile & Custom Interfaces
Salesforce Mobile App Customisation
Mobile Publisher integrations
🔧 Tools & Platforms I Work With:
Sales Cloud, Service Cloud, Field Service Lightning (FSL), Experience Cloud, Marketing Cloud (basic), Einstein Bots, Omni-Channel, Gearset, Copado, Workato, Zapier, Mulesoft, and more.
Whether you need a trusted admin for day-to-day support, a developer to build scalable solutions, or a consultant to guide your CRM roadmap, I'm here to help you get the most out of your Salesforce investment.
📩 Let's connect and discuss how I can support your project!
English
Native or bilingual
Arabic
Basic
Can work on-site
Manchester (up to 50km)
Experience
- Orbis ProtectSalesforce ConsultantJune 2023 - July 2025 (2 years and 1 month)London, UK
- Designed and implemented scalable AI-driven CRM solutions to improve lead conversion by 35%.
- Led the integration and rollout of Agentforce and AI agents, automating 60% of customer service inquiries.
- Revolutionised user experiences by architecting and deploying seamless end-to-end solutions across Service Cloud, Field Service Lightning, and Experience Cloud, resulting in a 25% boost in operational efficiency.
- Designed and implemented 10+ Apex triggers and flows, reducing case resolution time by 30%. Spearheaded Salesforce DevOps strategy using Gearset, reducing deployment errors by 80%.
- Inspired and guided a diverse team of developers and admins across two continents, fostering collaboration that drove project success and enhanced overall team performance.
- Optimised Salesforce for 1,200+ users by enhancing user roles and permissions, streamlining page layouts to boost efficiency. Migrated legacy data and processes into Salesforce, ensuring 100% data integrity post-migration.
- Improved field service dispatching efficiency by 25% through custom logic in Field Service Lightning.
- Collaborated with cross-functional stakeholders, capturing their requirements to develop tailored technical solutions that enhanced project efficiency by 20%.
- ASPECT MAINTENANCE LTDSenior Salesforce Administrator & Release ManagerJuly 2022 - May 2023 (10 months)London, UK
- Played a key role in the end-to-end implementation of Field Service Lightning, collaborating with a team to streamline operations and enhance service response times by 20%.
- Designed and implemented dynamic flows, including Field Service Mobile and Auto-launched Flows, leading to a 20% reduction in processing time and successfully tackling critical business challenges.
- Integrated influential third-party tools like Zapier, Gravity Forms, and Forms Titan with Salesforce, boosting workflow efficiency and enhancing data management across multiple departments.
- Utilised Salesforce Inspector, Workbench, and Dataloader to import and export large datasets, boosting data integrity by 30% and reducing processing time by 25%, ultimately accelerating the sales team's workflow.
- Revamped Managed Packages with tailored modifications, boosting functionality and increasing user adoption by 30%.
- Enhanced data management efficiency by 30% through streamlined SFDC solutions, employing APEX and optimised data retrieval methods.
- Streamlined incident management and resolved outages within the Salesforce platform, ensuring minimal disruption and enhancing production support for over 1,000 users.
- Collaborated with Salesforce support to successfully enable key features and troubleshoot Sandbox/Production issues, enhancing system reliability and team productivity.
- Optimised and enhanced tools for continuous integration, automated testing, and release management, resulting in a 30% reduction in release cycle time and improved deployment accuracy.
- Led DevOps initiatives using Gearset to streamline deployments, resulting in a 30% reduction in deployment time and ensuring a robust Continuous Integration pipeline.
- Aspect Maintenance LtdSalesforce AdministratorApril 2021 - June 2022 (1 year and 2 months)London, UK
- Designed and sustained automation workflows, validation rules, and approval processes that streamlined operations across multiple departments, enhancing efficiency by reducing processing times by 30%.
- Facilitated User Acceptance Testing (UAT) during software updates by identifying issues and gathering user feedback, leading to a smoother launch with a 20% reduction in post-deployment bugs.
- Collaborated with the Field Based Community Team to provide tailored software training and troubleshooting, enhancing user proficiency and minimizing operational issues.
- Designed and optimized service flows within Service Cloud and Field Service Lightning, enhancing operational efficiency for a team of 20+ technicians, resulting in a 30% reduction in service response time.
- Conducted hands-on training sessions and developed user-friendly documentation, resulting in a 30% boost in product adoption and increased usage among clients.
- Crafted user-friendly prototypes for Screen Flows and FSL Flow in Figma, resulting in a 30% increase in positive user feedback during usability testing.
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Education
- Salesforce Certified Administrator Salesforce Platform App Builder Salesforce Certified Advanced Administrator Salesforce Certified Sales Cloud Consultant Salesforce Certified Service Cloud Consultant Salesforce Certified Field Service Consultant Salesforce Certified Experience Cloud ConsultantSalesforce Certified Administrator Salesforce Platform App Builder Salesforce Certified Advanced Administrator Salesforce Certified Sales Cloud Consultant Salesforce Certified Service Cloud Consultant Salesforce Certified Field Service Consultant Salesforce Certified Experience Cloud Consultant
- Post Graduate Diploma Level-7London College of Computing & Management2012Post Graduate Diploma Level-7