Yunier Javier Sifonte Díaz

- Editor responsible for news coverage and digital curation of Cuba's most read portal, with millions of users abroad.

- Design and execution of content and SEO positioning strategies to maintain audience leadership and high visibility in search engines globally.

- Editorial direction from the ground for minute-by-minute international coverage: Tokyo 2020 Olympic Games, 2022 Little League Baseball Caribbean Series, and Asunción 2025 Youth Pan American Games.

- Investigative, data, and interpretive journalism on social, economic, and sports topics, combining rigor with digital narratives.

- 24/7 website updates, information agenda prioritization, and editorial decision-making based on real-time audience analytics.

- Writing all digital journalistic genres: breaking news, multimedia reports, chronicles, analyses, and opinion articles.

RECOGNITIONS: 26th of July Journalism Awards and Special Award for Data and Interpretive Journalism, among other national awards, for innovation in digital journalism.

- Direction and coordination of the Information Department, leading a team of writers, reporters, editors, and producers for newscasts and informational programs.

- Definition of the editorial line and strategic organization of journalistic coverage of national and international events of significance: general elections, natural disasters, and political current affairs.

- Supervision of compliance with the public agenda and design of communication strategies aligned with audience needs and media objectives.

- Presentation and hosting of live informational programs, investigative reports, and opinion segments.

- Television scriptwriting, information search and verification, and editing of informational products for broadcast.

- Crisis communication management and decision-making under pressure in live coverage.

- Interdepartmental coordination with production and direction to ensure daily broadcast.

- Responsible for the digital transformation of the information department, creating and directing the web newsroom and the PERMedia area of the channel.

- Development and execution of digital content and online marketing strategies for the web portal and social media, focusing on SEO, virality, and real-time engagement.

- Direction of minute-by-minute digital coverage of national and international events, coordinating text, video, live streams, and social media.

- Leadership of a team of digital journalists, community managers, and editors, optimizing production processes for the internet.

- Creation of digital-native informational products adapted to the characteristics of online journalism: immediacy, hypertextuality, and multimedia.

- Analysis of audience metrics and editorial decision-making based on data to maximize reach and interaction.