About Yonel
French
Native or bilingual
English
Native or bilingual
German
Conversational
Experience
- Lux Courtage
On Malt
SEO / GEO SupportBANKING AND INSURANCEMay 2026 - May 2026Migration and consolidation of 3 sites into 1 (301 redirects)Technical SEO Audit and OptimizationInternal Linking OptimizationRedesign of structured data (schema)On-page optimization (titles, meta descriptions)GEO Optimization (AI Referencing)Email deliverability debugging (lead forms) - FloaHead of SEO / GEOBANKING AND INSURANCEMarch 2026 - Today (3 months)Bordeaux, FranceFull management of the SEO and GEO (Generative Engine Optimization) strategy for FLOA Bank, a credit institution and subsidiary of the BNP Paribas group.Scope of the mission:
- Audit and optimization of editorial content
- Coordination of production with internal teams and service providers
- Supervision of CMS integration
- SEO performance reporting (GSC, Matomo)
- Technical management: sitemap, robots.txt, structured data
- Deployment of an AI engine presence strategy (GEO)
- AC PR regulatory watch applied to content
Cross-functional collaboration with acquisition, legal, data, and digital marketing teams.Sector: Banking / Consumer Credit - BOUYGUES CONSTRUCTIONSEO ExpertCIVIL ENGINEERINGFebruary 2026 - April 2026 (2 months)Paris, France
Migration & Redirect Table
ContextComplete redesign of bouygues-construction.com with a transition to a new bilingual FR/EN architecture. Challenge: preserve the SEO authority acquired on a large corporate site and ensure zero loss of organic traffic.Mission- Construction of the complete Redirect Table: legacy audit, 1:1 mapping and bulk rules, delivery of CSV + Excel validation + HTML dashboard
- Post-launch audit (D+13): crawl of the live site, comparison of legacy vs new, detection of critical regressions
- Check Report #2 (D+26): validation of fixes, remaining SEO/technical recommendations
Measurable Results- Migration carried out without any loss of organic traffic or post-launch SEO regression
- 242,308 referring backlinks preserved on the new site
- Cleaned and fully validated bilingual FR/EN architecture (683 canonical pages)
Stack & SkillsTechnical SEO, migration audit, Screaming Frog, Sitebulb, Ahrefs, GSC, advanced Excel/CSV, Python (audit scripts), HTML/CSS for client reports.
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Education
- Master in E-business & Digital MarketingEBS PARIS2016