Freelancer profile translated to English.

Description

I am a senior communications and content strategist with over 20 years of international experience.

I drive growth in B2B and B2C sectors through data-driven campaigns, omnichannel marketing, and media relations.

My background includes scaling operations, leading cross-functional teams, and end-to-end creation of complex, high-value print, audiovisual, and digital content projects for leading organizations, ensuring creative innovation aligns with business objectives.

I provide communications advisory to C-level professionals.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Portuguese
Conversational

Workplace preferences

Can work on-site

Madrid (up to 30km)

EYCOR
Executive Director
PUBLISHING
August 2010 - Today (15 years and 9 months)
Spain
Leads the creation and implementation of B2B and B2C content strategies for marketing and corporate communications for over 10 top-tier organizations, including:
Insud Group, Shell, Petrobras, YPF, Pan American Energy, Fundación Mundo Sano, TGLT, and Universidad Austral.
She is the editor of books, annual and CSR reports, case studies, white papers, newsletters, blogs, brochures, websites, social media content, videos, and corporate magazines in print, digital, and audiovisual formats.
She coordinates a cross-functional team of 14 members: editors, copywriters, designers, photographers, video producers, infographics designers, illustrators, proofreaders, and translators.
She guides clients in strategic decision-making, providing the necessary creativity, innovation, and expertise.
EYCOR has delivered over 100 projects and programs within agreed budget, time, and quality.
She has won 11 international awards, including:
Stevie International Business Awards;
IPRA Golden World Award (International Public Relations Association);
Communicator Awards (Academy of Interactive and Visual Arts);
Mercury Excellence Award, and Sabre Awards Latin America.
Corporate Publishing Editorial Strategy Strategic Communication Content Creation and Writing Brand Development Storytelling Editing Project Coordination Team Coordination
Cámara Española de Comercio de la República Argentina
Institutional Communications Manager
CIVIC AND SOCIAL ORGANIZATIONS
September 2006 - November 2014 (8 years and 2 months)
Argentina
Directed the communication strategy and press relations for the largest Spanish chamber of commerce outside of Spain.
Promoted interest in the more than 600 member companies, providing opportunities for additional exposure (sales outlets, business credibility, community involvement) and fostering a business-friendly climate.
Created and was part of the Editorial Board of the institutional magazine ACTIVOS, which published 20 issues covering over 300 topics.
Communication Strategy Crisis Communication Public Relations International Relations Media
LLORENTE & CUENCA
Senior Manager, Corporate Communications Business Unit
PRESS AND MEDIA
July 2008 - July 2010 (2 years)
Argentina
Planned and executed corporate communications business plans for the Argentine branch of this Spanish communication, digital marketing, and public affairs consultancy.
Developed communication strategy and managed press relations for client companies (over 10 accounts, mostly multinationals), including crisis communication strategies.
Trained more than 15 executive spokespersons.
Managed a team of 8-10 employees.
Initiated online corporate communication services.
Communication Strategy Crisis Communication Media Communication Plans Business Development Work Team Management Public Relations