Freelancer profile translated to English.
Back to original languageAbout Yoan
SEO Consultant - Earn money through your visibility
Notvisible enough on Google?I help you attract qualified traffic and generate more conversions!
I support companies, hotels, restaurants, artisans, businesses, SAAS, and e-commerce in implementing **tailor-made SEO strategies**, designed to transform your site into a real acquisition lever.
Thanks to the optimizations deployed (technical, content, structure, and search intent), the companies I have supported have seen a strong increase in their organic traffic, a significant improvement in conversion rates, and a sharp rise in their turnover!
My approach is comprehensive, educational, and performance-oriented:
- Complete SEO Audit
Technical, semantic, and competitive analysis, precise identification of SEO obstacles, and prioritization of high-impact actions.
- Strategic SEO Action Plan
Relevant keyword research, page optimization, internal linking, structured editorial recommendations.
- Monthly SEO Monitoring
Continuous optimization, data analysis, and reporting based on your KPIs (Google Analytics, Search Console, Matomo).
- Optimized SEO Content
Writing or improving pages, articles, and product sheets with a focus on search intent and conversion.
- Local SEO
Google Business Profile optimization, local site structuring, microdata to capture high-potential searches.
- SEO & AI – Generative Engine Optimization (GEO)
Anticipating changes related to generative engines (ChatGPT, Perplexity, Bing Copilot) to optimize your presence in AI-generated responses.
Goal: build sustainable, measurable, and profitable visibility.
Want to identify your growth levers and secure your organic acquisition? Let's discuss your project and your goals.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Juliana web createurWeb & SEO Project Manager - SEO ManagerDIGITAL AND ITFebruary 2025 - Today (1 year and 4 months)Vannes, FranceAs a web and SEO project manager at Juliana, I support a wide variety of clients (hospitality, e-commerce, artisans, businesses...) in managing and optimizing their digital presence.Main missions:Web project management: coordination of website creation, redesign, and evolution, UX/UI supervision (mock-up validation, user testing), and vendor management.SEO optimization: regular audits, technical and editorial optimization, keyword strategy definition, internal linking, and performance monitoring via Google Analytics and Matomo.SEO support: monitoring and management of the SEO strategy for over a hundred client websites, across all sectors.Editorial strategy: development of editorial calendars, writing of optimized content (pages, articles, news, offers), adaptation of content to each client's objectives.Webmastering: management, maintenance, and updating of client websites, continuous monitoring of quality and security.Analysis & reporting: KPI definition, digital performance analysis, regular reporting, and presentation of results during client meetings (video, in-person, or phone).SEA & Social Media: management of Google Ads and Meta Ads campaigns, budget monitoring, management and animation of social media accounts (planning, content creation, and publication).Training & support: conducting WordPress and Instagram training (Qualiopi certified), designing custom modules for clients.On a daily basis, I combine strategic and operational web management with client support to develop the digital visibility and performance of each entrusted project.
- Yoan KoscielnyWeb Communication and Digital Strategy SpecialistTECHJuly 2020 - Today (5 years and 11 months)Pontivy, FranceAs a web communication specialist, I assist my clients with:- Auditing and analyzing their digital communication channels- Creating a digital strategy (Social media optimization, SEO optimization, Ads campaign optimization, etc.)- Content creation (blogs, visuals, infographics, etc.)- Creating showcase websites (from scratch, or via Wordpress)- Training on using Wordpress for blog articles- Training on using social media (Using them to gain visibility and generate leads!)
- BF TradeHead of Communication, Marketing and TechnicalE-COMMERCEMay 2022 - Today (4 years and 1 month)Brive-la-Gaillarde, FranceAt BF Trade, I am responsible for updating and maintaining the company's Prestashop and WordPress websites, in collaboration with various agencies.Creation of banners, logos, social media content, background removal, video editing for the visual aspect.Creation of SEO editorial content, keyword analysis, SEO optimization for the referencing aspect.Creation of Ads and shopping campaigns, events, influencer research, and Facebook Ads campaigns for the SEA and marketing aspect.
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Education
- Web DeveloperOpenClassRooms2019Formation à distance de Développeur Web commencé en 2019 et fini la même année. Durant laquelle 5 projets étaient à réaliser. Le premier étant une intégration de maquette en HTML et CSS. Le second un projet Wordpress. Le troisième un projet mettant en avant le Javascript. Le quatrième projet reprenait ce que l'on avait vu avant en y ajouter une partie utilisateur via du PHP. Le dernier projet était un projet personnel dans lequel on devait réutiliser toutes les compétences et langages acquis durant la formation.
Certifications
- Learn to create your website with HTML5 and CSS3OpenClassRooms2019
- Learn to code with JavaScriptOpenClassRooms2019